Introduction to Advantage of Instagram Marketing
The business world has moved beyond the physical domain and moved into the virtual and the online world. Online marketing has come up in leaps and bounds and has become one of the primary promotional tactics.
If you are a car dealership, you can maximize your profit and make high-gains through an online marketing campaign on Instagram and other social media handles.
Instagram is primarily a photo-sharing platform, and as a car dealer, this is right up your alley. You can consistently post images and videos that will interest car buyers and inspire passionate fans.
However, the competition is quite high on Instagram, and when you are looking to stand out among the crowd, then here are a few critical tips for you to keep in mind.
Instagram posts with hashtags have around 12% more engagement than the ones without them. This should tell you everything you need to know about the importance of hashtags.
Hashtags are one of the most straightforward marketing tools that categorize your posts and make them available to your followers.
When you are looking to boost your posts’ optimization, you need to use a mix of hashtags – both the common and the high-value ones.
However, before you can use the hashtags for high visibility, you need many followers, likes, and comments. If you are looking to boost your number of followers, you should buy real Instagram followers from a reputed and professional third-party firm.
Once you have a high number of followers, you can start with your hashtag campaigning to make sure you target the wider audience out there in the Insta world.
Here is another trick you need to understand regarding the use of hashtags. Keep in mind that even though Instagram allows for 30 hashtags, you should never spam too many.
Here are some of the best automobile hashtags for you to consider – #carsales, #cars, #carsforsale, #cardealership, #usedcars, #autosales, #carsofinstagram, #car, #cardealer.
Connecting to prospects
When it comes to connecting to prospects, you should go for a branded hashtag for boosting your business. However, that is just one example when it comes to user engagement.
Keep in mind that Instagram posts will have comments, and customers/followers can directly message you. With comments, you have a great option since you can now engage with the audience on a public platform. A private chat is a great place to secure a sale. So, make sure you are staying connected with your followers.
With replies, you need to remember that a personal touch is what the customers are looking for, so stay away from copy-pasted content.
There are several practical tips when it comes to increasing the connection to prospects. You can use the story feature that will allow more people to connect with your content.
You can share customer stories of new purchases or creative content of a day behind the scenes at your dealership. Alternatively, you can also get your best sales employee to make a welcome video as a greeting on the landing page for your community or the official business profile.
Use the live feature
Live feature is the best when it comes to making sales. It is quite literally as it sounds. Move on from just putting up posts and videos and go live using this feature on Instagram.
You can stream live launch for the latest models or exclusive edition cars. You can target the holidays for such events when you are sure to draw in more users. Make sure that you keep the sessions interactive by answering user comments and queries.
Remember that your live stream content doesn’t directly link to your business since loose associations are similarly effective.
Understand that for the direct promotional campaign, you will always have the ads. Gain the users’ interest in a very authentic way, and customers will look towards your Instagram handle before a purchase decision.
Content is the final word
Content has always been the king when it comes to social media. Some companies and brands find it extremely difficult to market due to their not being aesthetically pleasing. In this regard, you are on the firmer ground since cars are valuable and your products are your most vital asset.
As a car dealership, you should keep in mind quality, therefore stay away from stock photos from various search engines.
You can always use your own, which will showcase your premise and dealership. You can post videos as well, and if it is quality that you are after, hire a professional photographer.
You can post user-generated content or UGC as well. Customers often share photos of their car purchases. You can use online tools to pool all posts that mention your dealership or the relevant hashtags. Make sure you share the user posts, which will build you a loyal customer base.
Keep in mind these simple tips, and you can leverage Instagram to grow your automobile dealership.