Introduction to Animated Explainer Video
With an explainer video or explanatory video, you can easily and efficiently attract the attention of your target group. People today are using animation to a large extent to give a high rise to attract their potential prospects.
That is why you see these kinds of animated videos more and more, including on websites or at exhibition stands. But what ingredients do you need for an explainer video that works?
If you want to get your message across in a clear way. That is why these animations can be widely applied. They can be used to explain the use of a product or to transform complex information into an understandable story.
An explanatory animation is also widely used for explaining services or working methods. Broadly speaking, you can therefore say that an explanatory animation can make any complicated process transparent and clear. Handy, because that way you can be sure that the essence is understood by the user.
For maximum effect and to create the best-animated explainer video, follow the following tips
Don’t make your video too long
Don’t make your video too short, but certainly not too long. The longer a video lasts, the more difficult it is to hold the viewer’s attention. So make it short enough that it contains all the important information.
Depending on what you want to tell, one to one and a half minutes is ideal. Make sure your explainer video is no longer than two minutes.
Be considerate of the viewer
Remember that you have to appeal to your target audience with your video. So don’t talk too much about yourself. Many companies make this mistake: they create beautiful videos, but they only speak about themselves. That is not interesting for viewers – you have to start from what they need.
Use informal language
We buy from people we trust and who make us feel like they can actually solve our problems. You can create such a sense of trust by using informal language. How do you do that?
Imagine that you are going to introduce your product or service to a friend – you speak in a clear, direct, and fluent manner. Formal language is too distant and can even appear pretentious. You should definitely avoid that because the purpose of an explainer video is to make contact with the viewer.
Don’t try to address everyone
Since the video should be as short as possible, it is best to propose only one product or service or one subject to one specific target group. If you want to tell too much because you’re trying to appeal to multiple target groups, your video will not only become too long, but it will also be much more difficult to attract attention.
The viewer then quickly drops out. As an organization, if you want to reach a diverse target audience, it is better to make multiple videos.
Mango Animation Maker is one of the best software where you can create the explainer video by yourself. There are lots of animated characters that you may use along with various available pre-existing templates that make this job fully DIY. So, by using the tips above mentioned, you can create your own animated video for your next exhibition or marketing campaign.