8 Best Strategies Before You Start App Development

Introduction to App Development

Do you have a unique idea for a mobile app? In this fast-paced digital environment, it’s not enough. You need to make the strategy first before you move on to building an app.

This is because your strategy will work as a roadmap for the app development team to build the app. There is also a lot of investment involved in terms of time, money, and team efforts.

If the strategy isn’t prudently made, then the app will fail prior to its launch.

Moreover, the more time you invest in the making strategy for the app, the easier it would be for the team to follow through in the development process.

Here are the key points to make an effective strategy for a successful mobile app.

Step#1: Identify The Problem

Do you already have in mind what type of app you want to build? If you have, then move on to the next step; otherwise, read on.

If you have made your mind build an app but don’t have the inspiration for it yet, no problem. There are plenty of inspirations you can find in your daily life.

All the successful apps were built on easing the struggles of life.

So, you need to come up with a solution that could cater to several issues. Most of the time, people aren’t even aware of the problem exists.

One of the prominent examples of modern-day commute struggles were effectively catered by Uber. They made traveling seamless and mainstream as running water.

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Similarly, look and carefully observe every struggle people face in their daily lives and try to develop a pragmatic solution with your app.

Step#2: Making Mobile-App Strategy

Always keep in mind, building a strategy for a mobile app is an on-going process. It begins with having an idea or a solution for a problem you need to iterate even after it’s launch.

To make an app that makes an impact on the audience, you need to consider the following factors,

  • Understand Your Audience – You need to work on the needs of the target audience, their interests, and preferences in the app before start building one.
  • Set Your Goals And Objectives –You need t set up some priorities when building an app. Whether you’re looking to make money or build an add-on feature.

Having a clear understanding of your audience and goals will help you make prudent decisions in the app development phase.

Step#3: Core Features And Functionality

When you have everything done in the previous steps, you’ve to list all the mobile app’s core features, benefits, and functionality.

Defining your core features and functionality of the app is highly crucial. It distinguishes your app from your competitors. So, you have to be as descriptive as you can to stand out.

Never hesitate to seek help from a professional if you’re having difficulty finding unique features.

Step#4: Prioritize Design Over Development

One of the worst mistakes many businesses make is that they prioritize the development over the design of the app.

You don’t want to waste your hard-earned money developing an app that your target audience doesn’t accept. If there’s any mistake in the design after development, you’ll have to reinvest in resources and design again. Because you’re not making an app for yourself but for your target audience.

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Therefore, always go with the design-first approach, as it streamlines the process of using technology.

Step#5: Approach Your Target Audience

There has been an exponential increase in mobile apps usage, but entrepreneurs face challenges to have a competitive advantage.

When you’re building a mobile app, there are most likely be many mobile apps having similar nature of service to yours.

There’s more.

According to Appbrain, there are over 96.2% free apps on Google Play Store, while about 92.3% of iOS apps are free, according to Statista.

So, how would you thrive in the sea of competition?

When you’ve developed your app prototype, there’s only one option to make your mark. Reach out to your target audience.

You also need to make an overall marketing campaign. Send emails, make captivating landing pages for your app, and much more to get constructive feedback from your potential users.

Make changes based on their feedback and go beyond in surpassing their expectations.

Step#6: Find A Decent App Developer

Your dream of making a dynamic mobile app cannot be possible if you don’t get in touch with a professional mobile app developer.

There are many app developing companies in the United States. You can find a decent app developer in Houston, San Francisco, or any other major city.

However, before hiring them, you need to look up their reviews, ratings, portfolios, level of expertise, and credibility.

It would be best if they’ve worked on a similar project. Their expertise will help you in providing maximum value to your target audience.

Further visit: Top 7 Android App Development Trend of 2020

Step#7: Officially Launching An App

Once you’ve done with the design, development, and made changes as per potential customer’s feedback, it’s time to officially launch the mobile app.

Launching isn’t the final phase of mobile app development. You also need to work on a marketing strategy for the app to increase downloads and rank at the top of app searches.

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Step#8: Get Feedback And Iterate

New mobile apps don’t get ranked at the top of app searches, especially on their initial versions.

When you officially launched an app, it will cater to a wider audience, and therefore, the chances of errors and glitches will also be increased.

You always have to be active to respond to their feedback and ensure their issues are resolved immediately. Otherwise, your users will switch to your competitor’s app in a blink of an eye.


Developing a successful app isn’t an easy feat. You need to iterate and use analytics to gather the overall engagement of your mobile app.

Most of all, it all depends on the strategy you made for the development of the app.

A well-defined app strategy will act as a guiding compass that will surely help you achieve the desired results of building a mobile app.

Author Bio:

Jane Collen is a creative content writer and digital marketer at TekRevol. She works closely with B2C and B2B businesses providing blog writing, video scriptwriting, ghostwriting, copywriting and social media marketing services.

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