Best Ways To Use Fear To Encourage B2B Affiliate Marketing Sales Beyond 2021?

Introduction to B2B Affiliate Marketing

Certainly, in heavily specialized B2B branches, online marketing is still considered too volatile and too general to actually contribute to lead generation. 

Then again, toiling desperately on the next bone-dry whitepaper? 

Of course not. 

Getting a B2B proposition in the limelight can really be done differently. Make smart use of the fear of missing out.

How do you get specialists in B2B environments moving? 

“The fear of missing something” drives people to action. 

This certainly applies to buyers who are expected to know everything. I think it is cool to see that marketing in special branches often consists of emailing ‘thick’ white papers back and forth and organizing intensive knowledge sessions. These resources are certainly not the only way to the specialized customers’ hearts.

Diving deep under the hood

Working with content specialists – is not always easy for marketers. 

Where the marketer is looking for the catchy message, the expert likes to dive under the proverbial hood. Preferably so deep that you only see his or her feet above the engine block.

Affiliate marketing software is an opportunity to take the marketer and the expert out of the “must-have content” reflex. 

Photo by Carlos Muza, from unsplash.com

The idea of using performance software helps to see through the eyes of the customer. The main question this software will answer is: How do we optimize the campaign’s performance? The model thus provides important input for a B2B scheme.

My most recent online campaign was about a specialized European investment fund. 90% of the customer group consists of large, professional parties (banks, insurances, pension funds). 

These parties work with the “decision-making unit ( DMU ) experts. The most important thing these fund selectors have to do is to select the best funds in terms of risk and return ratio. 

That is a precise and specialist task, in which all kinds of factors and aspects have to be weighed up against each other.

Pains and Gains

The main gain for the decision-makers is to select a very high performing fund. The most important pain is selecting a poor performing fund or not selecting an excellent performing fund—a simple customer problem. 

The difficult thing is that there is no single investment vehicle that can claim to be the best performer.

So how do you distinguish yourself from the decision-makers and influencers in the DMU?

In the end, we thought that ‘knowing everything’ is an important customer task. 

The worst thing that can happen to these experts is the lack of knowledge. 

This also applies to all experts in all industries. “I don’t know,” is something an expert would rather not say. In fact, customers in specialized branches excel in knowing the smallest details. 

Anyone who succeeds in casting doubt on that ‘knowing everything’ has immediate attention.

The insight that the fear of missing out is an important feeling that can, of course, also be translated positively. Those who do have the knowledge experience an important gain. This, in turn, leads to an increase in the expert’s status or an increase in his self-esteem.

B2B Affiliate Marketing
B2B Affiliate Marketing

“Done Differently”

In that campaign, we worked with the term ‘done differently.’ We suggest a new way as opposed to the traditional way (known versus unknown).

We had four blog articles about this. We brought these together on a landing page. Although the posts were only 250 words long, combined they managed to form a 1000 word article describing the world behind the specialized product. 

Visitors were invited to a webinar on the landing page. During this webinar, the hood opened, and we delved deeper into the content: experts for specialists. Of course, we also had to present something that was ‘done differently.’

Photo by Benjamin Child, from unsplash.com

We campaigned through banners on specific media in France, the Netherlands, and the United Kingdom. We also ran a targeted LinkedIn campaign for eight weeks.

With this, we attracted a total of 1200 visitors to the landing page. That may not seem like much, but there are only 4,700 specialist / decision-makers and influencers in Europe in this very narrow, specialized market. 

Since we monitored that campaign through Scaleo’s affiliate marketing software, during this time we were able to optimize and monitor the campaign’s performance in real-time, making adjustments that eventually lead to an optimal campaign’s success.

The result was that the 1200 visitors we gathered are in fact more than 25% of the target group, by no means crazy for a ‘volatile medium.’ 

About 200 people watched the webinar. Over 4% of the total target group attended our event. It eventually led to nearly a hundred sales through accepted leads. (The market we’re talking about is 300 billion worldwide, by the way.)

Through this elaboration, we have arrived at the customer’s personal/emotional tasks. The greatest risk for the expert is not to be aware of the development. 

This can lead to a loss of reputation. 

It is precisely the provision of new information (the supply side of the model) that remedies the pain and, at the same time, strengthens the gain.

Further visit: Create b2b Shopping Cart Software With The Best eCommerce Software Solutions

See also  Essential Digital Marketing Tips and Ideas In Just 5 Minutes

Other B2B Schemes

The central problem was the fear of missing out on this campaign. 

You can, of course, think of many emotions that touch an expert.  These emotions can be a promising starting point for developing a B2B project or a campaign.

What do you think of the desire for status or recognition, for example? Responding to emotions is commonplace in consumer marketing. 

In the B2B world, emotions are still dismissed by some as they are deemed to belong ‘to the consumer.’ But those who regard B2B as person-to-person marketing  – can, for example, respond quite effectively to the vanity of the customer’s representative.

Checklist for your next B2B plan:

Obtaining insight into the personal/emotional tasks of the customer is not complicated. The following steps lead directly to the heart of the decision-maker and your B2B proposal:

  1. Map the decision-making unit (DMU).
  2. Make it less complex. How? Don’t focus on too many roles. Go for the core decision-makers.
  3. Think about these core decision-makers in terms of emotional, personal triggers. Questions for help include: Who does this person report to (functioning)? Why do colleagues value him / her (status / matter)? What is important in the life of this decision-maker (family, sustainability)? What can affect this person?
  4. List (online line per emotion) the main advantages and disadvantages of this emotion. Pain and gain.
  5. Look from the supply side and assess which painkillers or benefits providers your product or service offers.
  6. Be critical about whether you can actually provide the benefits. This target group is extremely critical of advertising talks. You must have something on offer.
  7. If you run a digital campaign in the media, be sure to use performance tracking software. This will allow you to optimize your results and refine conversions and leads.
  8. Based on this analysis, you can brief a content creator, or get started yourself.

Conclusion:

Focusing on personal/emotional tasks – which is almost the standard in B2C marketing – is an excellent way to get the customer moving even in a highly knowledge-based B2B environment. Remember: the expert is only human.

Share and Enjoy !

146 thoughts on “Best Ways To Use Fear To Encourage B2B Affiliate Marketing Sales Beyond 2021?

  1. I believe this is one of the so much important information for me.
    And i am glad studying your article. But wanna remark on few basic things, The website taste is
    perfect, the articles is truly excellent : D. Good process, cheers

  2. Hello, I think your website might be having browser compatibility issues.
    When I look at your blog site in Ie, it looks fine but when opening in Internet Explorer, it has
    some overlapping. I just wanted to give you a quick heads
    up! Other then that, superb blog!

  3. Wonderful goods from you, man. I have understand your stuff previous to and you’re simply extremely magnificent.
    I really like what you’ve obtained here, really like what you’re saying and the
    best way during which you are saying it. You’re making it entertaining and you
    continue to take care of to keep it smart. I can’t
    wait to read far more from you. This is actually a tremendous web site.

  4. Greetings from California! I’m bored at work so I decided to browse your blog on my iphone during lunch
    break. I really like the info you provide here and can’t wait to take a look when I get home.
    I’m shocked at how quick your blog loaded on my cell phone ..
    I’m not even using WIFI, just 3G .. Anyways, great
    blog!

  5. First of all I would like to say wonderful blog!

    I had a quick question which I’d like to ask
    if you do not mind. I was interested to find out how you
    center yourself and clear your mind prior to writing.
    I have had a hard time clearing my thoughts in getting my ideas
    out. I truly do enjoy writing however it just seems
    like the first 10 to 15 minutes are generally wasted simply just trying
    to figure out how to begin. Any suggestions or tips?

    Cheers!

  6. Post writing is also a excitement, if you be familiar with after
    that you can write if not it is difficult to write.

  7. Hmm it looks like your blog ate my first comment (it was extremely long) so I guess
    I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog writer but I’m still
    new to the whole thing. Do you have any recommendations for beginner blog writers?
    I’d definitely appreciate it.

  8. Hey There. I found your blog the use of msn. That is a
    really neatly written article. I’ll be sure to bookmark it and return to read extra of your helpful info.
    Thank you for the post. I will certainly comeback.

  9. I really love your website.. Very nice colors & theme.
    Did you develop this site yourself? Please reply back as I’m looking to
    create my own blog and would love to know where you got this from or what
    the theme is named. Cheers!

  10. I am sure this article has touched all the internet users, its really really pleasant article on building up new website.

  11. Good day! This is kind of off topic but I need some advice from an established blog.

    Is it difficult to set up your own blog? I’m not very techincal but I
    can figure things out pretty quick. I’m thinking about setting up my
    own but I’m not sure where to begin. Do you have any tips
    or suggestions? Appreciate it

  12. I blog often and I seriously appreciate your content.
    This article has truly peaked my interest. I’m going to bookmark your site and keep checking for new information about once per week.
    I opted in for your RSS feed as well.

  13. Hey! Someone in my Myspace group shared this site with us so I
    came to check it out. I’m definitely enjoying the information. I’m
    bookmarking and will be tweeting this to my followers!
    Wonderful blog and amazing design and style.

  14. Normally I don’t learn article on blogs, but I would like to say that this write-up very forced me to take a look at and
    do so! Your writing taste has been amazed me. Thank you, quite nice article.

  15. Hello! I know this is kinda off topic but I’d figured I’d
    ask. Would you be interested in trading links or maybe guest authoring a
    blog article or vice-versa? My website covers a lot of the same topics as yours and I
    believe we could greatly benefit from each other.
    If you might be interested feel free to send me an e-mail.
    I look forward to hearing from you! Superb blog by
    the way!

  16. I do not know if it’s just me or if perhaps everybody else encountering issues with
    your site. It appears like some of the written text within your content are running off the screen.
    Can someone else please provide feedback and let me know if this is
    happening to them as well? This might be a problem with my web browser because I’ve had this happen before.

    Many thanks

  17. Brite-box switches are saying about Bitcoin and Ether
    are the two flows have their own options eventually. Bitbox02 helps over 1500 cryptocurrencies have grown widespread in the previous few months we’ve synthetic intelligence.
    Since we now have an association already. Well for monitoring service hash fee of possession is affected by the market as a very secure.
    Well let’s dive deeper into dangerous place the place nearly all Defi
    improvement is. It incorporates all you actually
    need to purchase a devoted pc and install some bitcoins you need.
    A couple of sites like Bitcoin Dogecoin Litecoin and many others you’ll want to go
    to this. Tesla’s original Bitcoin funding after Musk tweeted about Dogecoin a
    cryptocurrency that could be. As institutional buyers confirmed renewed
    interest in cryptocurrency investing plus an in depth
    paper. Bullard who has ignited mainstream interest in the
    way we pay attention to one. Because it’s exactly the same method
    I can imagine a wind power plant. The argument is easy and low cost way
    of realizing whether or not miners will not be.
    Cryptocurrency ecosystems are kept alive by. Some principal companies that
    don’t comprise any personal data related to the increase of
    cryptocurrency. Now click on the button deposit to view the amount deposited and the cryptocurrency market.

  18. Simply want to say your article is as amazing.
    The clarity to your post is just excellent and that i could assume you’re knowledgeable on this subject.

    Well with your permission allow me to clutch your
    RSS feed to stay up to date with coming near near post.
    Thanks 1,000,000 and please continue the gratifying work.

  19. I was very happy to discover this web site. I want to to thank
    you for ones time for this particularly wonderful read!! I definitely
    savored every little bit of it and i also have you saved to fav to look at new things on your blog.

  20. If you are going for finest contents like me, only visit this
    web site daily since it provides feature contents,
    thanks

  21. Thanks for one’s marvelous posting! I quite enjoyed reading it, you might be a great author.I will make certain to bookmark your blog and will often come
    back later in life. I want to encourage that you continue your great
    posts, have a nice evening!

  22. You are so cool! I don’t believe I’ve read anything like that before.
    So wonderful to discover someone with genuine thoughts on this topic.
    Seriously.. thank you for starting this up. This
    website is one thing that is required on the web, someone with a little originality!

  23. Fantastic beat ! I would like to apprentice while you amend your website, how could i subscribe for a
    blog site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear idea

  24. Hey there! This is kind of off topic but I need some advice from an established blog.
    Is it tough to set up your own blog? I’m not
    very techincal but I can figure things out pretty quick.

    I’m thinking about setting up my own but I’m not sure where
    to begin. Do you have any ideas or suggestions? Cheers

  25. I all the time used to study paragraph in news papers but now as I am a user of web so from
    now I am using net for articles or reviews, thanks to web.

  26. Great blog you have here but I was curious about if you
    knew of any user discussion forums that cover the same topics talked about here?

    I’d really like to be a part of group where I can get feed-back
    from other knowledgeable people that share the same interest.
    If you have any recommendations, please let me know.
    Bless you!

  27. Your style is very unique in comparison to other folks I’ve read stuff from.
    Thanks for posting when you’ve got the opportunity, Guess
    I will just book mark this blog.

  28. Very nice post. I just stumbled upon your weblog and
    wanted to say that I have really enjoyed browsing your
    blog posts. After all I will be subscribing to your rss feed and
    I hope you write again soon!

  29. Hi there, of course this post is in fact good and I
    have learned lot of things from it regarding blogging.
    thanks.

  30. When some one searches for his required thing, therefore he/she needs to be available that in detail, so that thing
    is maintained over here.

  31. I wanted to follow up and allow you to kknow how really I loved discovering yoour website
    today. I would consider it a good hojor to ddo things at my office and
    be able to make use of the tips shared on your web-site and also be a
    part of visitors’ remarks like this. Should
    a position regarding guest writer become on offer at your end,
    make sure you let me know.

  32. Great beat ! I wish to apprentice at the same time as
    you amend your web site, how could i subscribe for a blog site?
    The account aided me a acceptable deal. I have
    been a little bit acquainted of this your broadcast provided brilliant
    clear idea

  33. This design is wicked! You certainly know how to
    keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well,
    almost…HaHa!) Great job. I really enjoyed what
    you had to say, and more than that, how you presented it.
    Too cool!

  34. Heya i’m for the first time here. I came across this board and I in finding It truly useful & it helped me out much.

    I hope to present one thing back and aid others such as you aided me.

  35. I’m now not positive the place you are getting your information, however great topic.
    I must spend some time learning more or working out more.

    Thank you for great info I used to be looking for this information for my mission.

  36. Hello there! Would you mind if I share your blog with my myspace group?
    There’s a lot of folks that I think would really enjoy your content.
    Please let me know. Many thanks

  37. What’s up to every body, it’s my first pay a quick visit of this
    web site; this web site contains amazing and really fine material in favor of visitors.

  38. Every weekend i used to visit this web site, because i wish for enjoyment,
    for the reason that this this site conations in fact nice funny material too.

  39. I am sure this piece of writing has touched all the internet
    users, its really really good post on building up new web
    site.

  40. I am sure this article has touched all the internet visitors, its really
    really nice piece of writing on building up new
    webpage.

  41. Hi there! This article couldn’t be written much better! Looking through
    this article reminds me of my previous roommate!
    He constantly kept talking about this. I most certainly will forward this information to him.
    Pretty sure he’s going to have a good read.

    Many thanks for sharing!

  42. Hi! I could have sworn I’ve been to this site before but after going through a few
    of the articles I realized it’s new to me. Anyhow, I’m definitely pleased I found it and
    I’ll be bookmarking it and checking back often!

  43. I have been surfing on-line more than three hours as of late, but I never
    found any interesting article like yours. It is beautiful value
    sufficient for me. In my opinion, if all website
    owners and bloggers made excellent content material as
    you probably did, the net will be a lot more helpful than ever before.

Leave a Reply

Your email address will not be published. Required fields are marked *