Introduction to Can Social Media and SEO Mix
The City of Dallas is located within Dallas County and is considered one of the best places to live in Texas. As of 2018 statistics, Dallas has a recorded population of 1.345 million people.
Dallas is also a central hub of commerce and culture. In terms of commerce, Dallas ranked number one in employment growth for the entire USA. Dallas also has a healthy small-business climate with approximately 59,000 registered small businesses.
If you are one of the small business owners located in Dallas, then you may be facing stiff competition with other business owners for a share of the market.
However, you can use the changing trends in technology and the understanding of the latest consumer trends to help your business edge over your competition.
Dallas SEO services and social media marketing should be two marketing strategies that you incorporate with your overall marketing campaign.
Understanding What SEO and Social Media Marketing Is All About
Search Engine Optimization. SEO, short for Search Engine Optimization, is operationally defined as the improvement of a website’s ranking results in internet search engines such as Google, Bing, and Yahoo.
A Dallas SEO services provider will work with your company to ensure that your website will increase in rank through organic searches.
One of the main purposes of SEO service providers is to make sure that users will have a pleasant experience when visiting your website.
To achieve this, SEO experts will look at every aspect of your website that will add value to the user experience which includes fast page loading, easy website navigation, informational and useful content, aesthetically appealing website design, linkages, call to action buttons and adaptability to different screen sizes among others. All of these elements will contribute to how Google and other internet engines rank websites.
Social Media Marketing. Social Media Marketing is a strategy that uses social media platforms like Facebook, Twitter, and YouTube to increase your brand awareness to a wider audience.
When using social media marketing, your company will create its own social media page and regularly post new content that your targeted audience will find useful and informative.
The advantage of using social media marketing is that you can closely monitor your social media page and engage your followers by answering their questions about your products and services.
Likewise, you can read or listen to your customer feedback and give them directions on how to use what your company is selling correctly.
SEO and Social Media Marketing are two very different approaches to marketing a business. Both strategies can increase brand awareness for customers.
Both are useful in giving people solutions to their problems. Likewise, both strategies have a massive user pool. However, the SEO strategies that your company is using does not directly impact your social media marketing campaign. Likewise, your social marketing sites do not directly affect your SEO rankings.
You can use an SEO strategy for your business without using Social Media Marketing and vice versa. However, when you integrate both strategies into your total marketing campaign, you are significantly increasing your brand awareness on both platforms. We can therefore say that SEO and Social Media mutually benefit each other.
How Social Media and SEO Can Work Together
When you have a good SEO campaign, your website will give a value-added experience to your website visitors. These visitors will most likely share your content throughout social media, which will indicate that your website contents are useful to your target market.
As your website’s link is shared through social media, the likes, shares, and comments that your posts receive will get noticed by the algorithms used by Google and other search engines to increase your websites’ SERP or Search Engine Results Pages.
Social Media Marketing Let’s You Target Specific Demographics. Likewise, when you use social media marketing to share your website’s links, you can use social media marketing tools such as Facebook boost post to send your links specifically to your target demographics.
There are ways in which you can boost your posts for free using Facebook or pay a set amount to boost your posts on schedule.
Using both social media marketing and SEO strategies will give your company significantly higher chances of getting discovered by potential customers.
An SEO strategy that went well will increase your SERP, which will allow search users to see your website. Likewise, using social media marketing tools will allow you to intentionally share your website links to the demographic that will most likely be your potential customers.
Moreover, when you use social media marketing, you can easily engage with your customers and get the pulse on what they find useful and what their needs are. You can use this information to create web content that will solve their problems.
To sum it all up, hiring Dallas SEO services and incorporating social media marketing are two different digital strategies on what they can do to help business owners become successful.
However, using both approaches will significantly strengthen your company’s digital presence, eventually leading to higher conversion rates which will lead to higher revenue.