Introduction to Contemporary Art
The pieces are arranged in such a way that they catch the attention of those who walk by – and they do. It takes a moment for her to focus and realize that you are there, standing. When this happens, smile. “I need this piece!” he exclaims. “Are you the artist?”
This type of love at first sight reaction does occur, and perhaps more often than you might think – at Agora Gallery, it is not uncommon for a visitor to simply fall in love with a piece and decide to buy it immediately (see the sold works). Appreciating art is a very personal experience in so many ways, and sometimes when a particular piece catches your eye, you just need to take it with you!
Selling your art doesn’t always happen this way, and it’s important not to assume that it will. Even a person who is naturally drawn to your exhibition may not be drawn to a specific work.
There are a few things you can do to help sell your art to a potential client.
Sell Your Art – Tip # 1: Display Your Art
If you are in a gallery, at an art fair, or any other place where you are exhibiting your art, you find yourself in a context designed to appreciate art.
It is not like approaching a stranger on the street – these people are in this place because they want to see works of art, and they will be open to arguing, sometimes hoping for the opportunity to understand more deeply what they are looking at Contemporary art for sale .
How can you help them achieve this?
Establish a friendly atmosphere.
Be approachable, smile, and interact.
Of course, you have to find a balance, and you don’t want to seem pushy, drawing the attention of someone who was just passing by and is now looking for a way out. Be sensitive and use your common sense to determine the level of “enough” enthusiasm – but don’t be shy about sharing your love for your works.
Sell Your Art – Tip # 2: Ask Them What Caught Their Attention In The First Place
Was it a particular color? Then you should probably focus on works that include that color.
Does it remind you of a trip you took and of which you have fond memories? Then you will want to focus on similar scenes.
Help them develop this train of thought. Maybe they find the color relaxing, or maybe they’d like to tell you more about that trip and why they enjoy remembering it.
The more you motivate them to elaborate and clearly understand their interest, the more likely they are to connect this developing interest to your work. Why?
We all like to feel that we are talking to someone who wants to hear what we want to say, and your conversation will help build a good understanding that is invaluable when turning an interested passerby into a customer who could even become a voice for your customers. works later.
You are helping them become emotionally involved with the work they are examining. The more they feel you relate to them, the more likely they are to respond and want to continue that interaction – and buy the piece to hang in your home or office.
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Sell your Art – Tip # 3: Find out if they are looking for a piece for a particular space in their home or office
Being aware of the specific space and location can go a long way in defining what they might like – and whatnot.
While it is true that we all hope that our works will be appreciated on their own merits, and in many ways, this is the case with people who love your work, the truth is that we must remember the practical considerations that this has.
No matter how much a client likes your art, the fact is that if you want to sell a work to her, it will be necessary for the client to be able to imagine the place that this work will take in her life.
It’s great to want to see that sculpture every day – but if it’s too big for a small apartment, it might not be a viable option. Be understanding of these limitations and try to work with the prospective buyer to discover what kind of space they are envisioning, and what would work well in it.
If you really don’t think you have something appropriate, you can show him other pieces of your portfolio or your website that could be better alternatives or even offer to work on a commission basis.
Even if this art fanatic decides not to buy your work, he’ll remember your interest and effort with gratitude – and if you managed to get him to subscribe to your mailing list, he’ll get reminders of your work from time to time, opening up the possibilities for a sale in the future. You do not design.