Introduction to Develop Excellent Mobile Friendly Website
Mobile-friendly webpages and web content – if you are unaware of their advantages, then here’s some news for you.
- Google will soon announce mobile-first indexing for the whole Web. The tech giant is planning to use a smartphone Googlebot to crawl through the Web. Mobile optimized websites will rank higher in their search results. The first phase of switching began in September 2020.
- A 2020 survey conducted by Statista.comshows that more than 60% of people in the UK use their smartphones to access the Internet.
- Similarly, a survey by the United States Census Bureau reveals that more than 2/3rd of the country access Internet on mobile devices.
With the easy availability of Internet-enabled handheld electronic devices, we are witnessing a paradigm shift in consumer Internet accessibility.
Gone are the days where you needed to run to your local cyber café or buy a laptop with a broadband connection to become a Web surfer.
Consumer shift toward mobile engagement has been drastic in the last five years and should be a wake-up call for all content marketers.
Smartphones top the list of the most common device used to access the Internet. More and more users worldwide use their smartphones to access the Web rather than desktops, laptops, and tablets. However, the mobile-centric trend is nothing new as the rise of mobile Internet access began way back in 2014.
Given that the Internet users love to access it through their smartphones AND the initiatives taken by the Internet’s biggest search engine, websites across the board have started focusing on mobile optimization.
SEO, digital marketers, website designers, and even web developers are bringing about landscape changes to their operations and strategies.
The onus of creating mobile-friendly web content lies primarily in SEOs and content writing. They need to come up with ways to create content that displays correctly on handheld devices without any hitches whatsoever. Website designs must also adapt to the changing times as they play a central role in making websites mobile-friendly.
Let us look at five highly effective strategies or hacks that can get any website, and website content optimized correctly for seamless mobile viewing.
Optimize text for mobile viewing
Speed, simplicity, and visibility are of the essence when designing a mobile-friendly website or content. Focusing more on the content aspect of things, it can be said that the more crisp and concise the website content, the faster the website will load on a mobile.
Google’s surveys tell us that 53% of mobile users leave a web page that takes longer than 3 seconds to load. The same research also shows that most mobile landing pages take 22 seconds to load on average.
And one of the best ways to overcome this latency is to create compact content that loads fast and is readily visible.
- Understand how people read website content on mobile devices. Try to find out the differences between desktop and mobile content.
- User viewing patterns differ between desktop and mobile devices. In the case of desktops, the “golden triangle”and the “F-shaped pattern” are the ones that are commonly observed.
The golden triangle reading pattern suggests that desktop users primarily look at the upper right corners of a search engine results page or a website.
The F-shaped pattern is a more popular reading pattern amongst the two. Here readers look a the top, then continue reading left to right while going towards the end of the content.
Whether it is an academic study help website or an e-commerce webpage, the reading patterns differ ever so slightly.
- The above reading patterns do not apply to mobile devices; this is because the screen is smaller, and there’s not enough reading space for such sweeping horizontal and vertical movements.
- As evident from the image below, the user gives68% focusto the center & the upper half of a mobile webpage and a whopping 86% attention to the upper two-thirds.
Keep these figures in mind while developing mobile-optimized content, but it is always best to optimize all your content.
Design a responsive website
The growth of mobile Internet usage is fast outpacing general Internet usage. The web design and development industry responded accordingly by implementing a responsive web design.
Responsive website design is designing and developing websites suitable for work on any device and screen size. RWD is not just about making mobile-friendly, though; both desktop and mobile viewers benefit from responsive websites.
Responsive web design is the most popular technique in use today. The underlying methods involve designing a website that adapts dynamically to different browsers and device viewports while changing the layouts and content along the way.
Let us take a brief look at the features that make RWD mobile friendly.
- Flexible layouts: This involves designing a website layout with a flexible grid capable of dynamically resizing to any width. Flexible grids can be built in HTML/CSS using relative length units. These are then used to declare the common grid property values such as width, margin, or Only flexible layouts are not enough for mobile optimization, however. Often,a mobile browser’s width may be too small, making even reasonable layoutproportionality futile. In such cases, layouts may break, causing text and other content to become illegible. Media queries come to the rescue in such cases.
- Media Queries are an extension of the media types found when targeting and including styles. Media queries allow the specification of different styles for individual browsers and devices, the viewport’s width, or the device’s orientation. Such uniquely targeted styles that modify as per specific requirements are the core features of responsive web design.
One popular technique implemented by developers when using media queries is the mobile-first approach. The mobile-first process targets viewers with smaller viewports, delivering default styles, and then adds further styles as the viewport grows.
The idea is to save time and bandwidth by not forcing mobile users to load desktop-specific styles, only for them to be overwritten later on. Bandwidth is precious for any mobile internet user looking for a snappy and optimized website.
- Flexible Media is the final and equally important aspect of responsive web designing. As viewports start changing, the media often does not change in tandem. Images, videos, and other media tend to distort and thus, need to be scalable & change their size with the size of the viewport.
Media can be made scalable by using the max-width property with a value of 100%. This technique does not work with iframesor embedded media, though. Positioning an embedded element within a parent element of width 100% and height of to trigger a browser’s hasLayoutmechanism is the perfect workaround.
Web developers will find details for developing a mobile-optimized website at this link.
Optimizing the speed of your website
As mentioned earlier, bounce rates tend to increase as the loading times of a website increases. Google Customer Insights (Think with Google) reveal the following:
- People are making more and more on-the-spot decisions. Impatience, instant gratification, immediate responses, and impulsiveness control most mobile Internet users’ decision-making process and the like.
- Visitors expect a website to show instantaneous results without any delays whatsoever.And, for every second of a delay, conversion rates fall by 12%.
Page speeds have become a major ranking factor in today’s times. Page Speed is a measure of the speed with which a webpage’s content loads.
According to Google, page speeds are an important metric by which its algorithms ranks web pages. Google crawler and algorithm typically measures speed by measuring the “time to the first byte,”the amount of time for a browser to load the first byte of information from the Web server
Though crisp and snappier content helps accelerate, here are a few developmental hacks that can drastically decrease your page loading times.
- Optimizing website code by removing spaces, commas, and unnecessary characters are an excellent way to increase page speed. Besides, developers can also remove code comments, formatting, and any redundant code.
- Reducing redirects will reduce loading times significantly.
- Minimize or reduce using scripts that block the rendering of a webpage.
- Take advantage of browser caching. Browser caches can store a lot of information and reduce page loading times for a returning visitor.
- Improving back-end processes and server response times are yet another excellent way to load pages faster. Reduce any performance bottlenecks such as slow routing, lack of memory, and slow database queries. Google algorithms check a website’s “time to the first byte,”so keep your server responses snappy.
- Optimize images and make sure that they are of the right size and file format. Use templates for familiar images that you use.
- Use a content distribution network that can help distribute the excessive load to a website.
- Implement AMP HTML into your webpage to boost SERP rankings in mobile and other searches. Accelerated HTML allows you to pack and display loads of content into a single search result and decreases load times for mobile web page views.
Google’s PageSpeed Insights are an excellent way of determining the page loading speed of a website. Use it to make your page more mobile friendly and increase your search result rankings.
Best practices for crafting mobile web content
Here are some pointers that can help a web content writer design better mobile-optimized content.
- Write short headlines: Make your headlines short so that they do not eat up much of the display space or the device’s screen. Headlines of about six words are found to get the highest number of click-throughs.
Shorter headlines scored the highest on CoSchedule’s Emotional Marketing Headline Analyzer. You can use the analyzer to check the mobile optimization level of your website content.
- Acrisp summary: Having a summary for your content is an excellent way to pique reader interest. An overview can act as the perfect defense for TLDR behaviors from visitors. Content writers can also add a summary-style first paragraph containing a clear outline of the main body.
- Short sentences and images: Visitors will better connect with your content if the text looks concise and precisely delivers relevant information. Write short sentences where possible.
Images can grab and hold attention, faster and longer. Use appropriate images to help your audience connect with the content.
Further visit: 4 Best Roles And Responsibilities In A Web Development Team
- Well-formatted body: Chunking makes mobile content more comfortable to read. Group related content into easily consumable chunks.
Here’s how chunking makes sites more mobile-friendly.
The below formatting technique is a great way to chunk web content:
- Bold and italics styling
- White space
- Short paragraphs
- Try shorter words: It is always better to use more concise and precise words in any web content. This helps optimize the page for mobile viewing, but it also better engages the audience. Simplify wordy phrases, reduce verbosity, and make things shorter & crispier overall.
Make your CTAs and Search functions easily visible
If you want to boost mobile viewers’ conversion rates, it is imperative to make site features readily visible.
- Make your Call to Actions visible for smaller screens and mobile viewports.
- Do not cram more than one call to action as the screen size is smaller.
- Determine your primary goal and make that your Remember to make it eye-catching and easy to spot.
For example, for an assignment writing service website, “do my assignment online at cheap” is an exciting and short CTA that can attract viewers’ attention towards it.
- Include a search function to reduce clutter and simplify website interactivity. Encouraging your users to search decreases the need to rely on a large and complex menu.
That brings us to the end of this guide to 5 hacks to make a website more mobile-friendly. Use the five points above to design and develop the perfect mobile-optimized website & web content!
All the best!
John Mark is a UI developer and content writer working at a major software firmware in Nebraska, the USA. He is busy working on different web development projects throughout the year but finds some spare time to offer some fantastic online academic study help to students. Get in touch with her at MyAssignmenthelp.com.