Introduction to Digital Marketing Trend for 2021
2020 has definitely been a year of major changes. However, one of the biggest shifts that this pandemic has caused is that everything has been switched to digital form.
The entire world has morphed into digital ways of communication and conducting business. In fact, all kinds of businesses have developed a digital way of operations all across the world.
The “work from home” concept which was previously alien to the world has now skyrocketed. Now as we have entered a new year and a new decade, things will continue to keep their course of change having another major impact on the digital world.
We have compiled some of the top digital marketing trends that QRG Tech would be looking forward to in 2021. Stay tuned till the end to find out what you need to look out for in order for your business to flourish.
An increased dependency on the chatbot
If you are using an online service such as ordering food and something goes wrong, instead of dealing with a customer care representative, a chatbot would help you.
There has been a steep rise in online businesses in 2020, by connecting these e-commerce operations with chatbot intelligence for effective customer communication, businesses in 2021 will definitely take a huge shift.
For advertising and marketing agencies, chatbots offer a great chance to provide effective customer interaction and also a chance to share the data regarding their services and products in a rapid manner.
Moreover, the use of chatbots has so drastically increased that they are using in various diverse ways to reach a target audience and increase customer engagement. Hence, all in all, chatbots will remain in limelight in the digital world of 2021.
The virtual assistants
Another major digital marketing trend of 2021 would see all the virtual assistants in limelight such as Alexa, Bixby, and Apple’s very own Siri.
In recent years, people have actively been using voice assistants to help them with their basic tasks such as check the weather, compose messages and emails, play music, among other tasks.
In fact, the voice-based search is now being actively included in all types of smart devices that are being manufactured such as laptops, smart TVs, mobile phones, smartwatches, etc.
Keeping in perspective the ease and convenience these virtual assistants provide, they would once again be seen on the rise in 2021 digital trends. Businesses who want to amp up their SEO game would greatly;y benefit from these.
Now that we have established the fact that the future of the digital marketing world lies in the hands of voice-based search, companies must select those keywords that the audience generally use with their smart assistants on their devices.
Soon we would see that text searches will become obsolete and in order to keep your business up and running, you must adapt to voice-based searches.
The AR and VR Technology
The AR (augmented reality) and VR (virtual reality) are the two core advancements in technology that will remain the highlight of the digital trends of 2021.
These advancements will be used in all kinds of marketing strategies such as product launch, content creation, advertisement, and much more. They provide a great platform for marketers to tell stories in a virtual manner.
Even though video-based content will still remain on the rise in the upcoming years, but the 3D environment world created via AR and VR technology will definitely triumph all other sources. This will help establish strong connections between companies, products, and consumers.
The majority of the brands have already begun inculcating AR technology into their businesses to enhance the shopping experience of their customers.
At IKEA, you can now view a 3D world of what your potential furniture would look like prior to purchase. They have made virtual walk-ins where you can view all types of furniture before buying.
An Increase In The ‘Shoppable Posts’
As already stated above, online shopping and e-commerce marketing has been the highlight of 2021. It has become a norm for people to get everything online through simple taps on their phones.
The trend of shoppable posts are actively seen on all types of social media platforms; Facebook, Twitter, Instagram, Pinterest, and even YouTube.
Businesses who wish to progress in 2021 and upcoming years must invest a great deal in their social media marketing campaigns and strategies.
All customers now have to do is tap on the shopping button of any service or product shown on a social media page and they will directly be taken to the brand’s website where they can easily shop, pay, and get their items delivered to their homes.
This process is quick, convenient, and maintains social distancing! You no longer have to rush to the markets or malls!
Further visit: 5 Tips For a Freelancer Digital Marketing Expert
Rise In Short-Form Video-Based Content
Last but not the least, in 2021, one of the core digital marketing trends which would be on the rise has to be video-based content.
This lockdown has only emphasized the importance and benefits of video-based content to get consumers and clients for any kind of business.
This has rapidly become a defining feature of any business’ advertising and marketing strategies. Many brands have shown the epic effectiveness of video-based content during this pandemic. However, the short-form video content has been the winner of this entire category.
These short-form videos are essentially snippets and small videos that provide a chance for any brand to effectively engage with their target audience.
These videos can easily be memorized and stay on the top of the minds of all consumers for a long period of time. We can already analyze the success of such videos through the famous platform TikTok.
In The End
This pandemic has taught us many lessons. However, the major lesson that we all must keep in our minds for the upcoming years is the fact that our lives are now dependent on the digital world. Without it, our world would cease to exist as we know it.