Introduction to Digital Marketing Trend in 2021
The ongoing pandemic has changed how we do many things. One of the things that have impacted is how we conduct business. Of late, we have seen many business owners moving their products and services online.
Digital marketing continues to be an essential tool for businesses regardless of their size. That’s why businesses need to seek digital marketing services when implementing effective digital marketing strategies.
And now, as we approach 2021, many people are thinking about the key digital marketing trends, we are more likely to see. As far as digital marketing is concerned, what worked in 2018 and 2019 may not work the same way in 2021.
So to get the best possible results, all marketers must stay on top of these trends. In this article, we have looked at some of the key digital marketing trends for 2021 that businesses need to consider to engage and retain their customers, as well as generate more leads, traffic, and revenue. Keep reading to explore these trends.
The power of voice search
It was predicted that by 2019, more than 67 million of voice devices would be in homes and offices in the U.S. This number is expected to increase in 2021 because people are getting more comfortable using these devices in their lives.
When voice devices were first introduced in the market, many people used them to listen to music or ask what the weather is.
But now you can do more with a voice device such as Alexa. If you want to play a particular artist’s song, this voice device can tell you how you can download the artist’s new album, or if you want to buy a particular product, it can tell you who has the best product.
One thing to remember is that when using voice search, the content must be optimized for voice. It should be more direct and conversational so that it synced with search queries. If done this way, it can significantly help to boost traffic.
Featured Snippet/No-click search
Usually, when one has a question, they simply type their query into Google, hit enter, and click on the article that answers their question correctly or give them the information they need. But there are times when the answer is suggested to them in a paragraph at the top of the result page.
The answers appear in a box known as Position Zero in search engine results, and they tend to come with images and all the information that the person was searching for.
Since you get the answer that you were looking for, you don’t need to click on any article. This is what is called a no-click search or featured snippet. Basically, the no-click search helps people to find answers more quickly.
For any business owner who aims to attract visitors to their site, it can be quite frustrating to experience lower traffic because the search engine is handing your potential customers the answer. However, these snippets are not as bad as many website owners may think.
When Google uses a website to show information to searchers, it proves that your content is of high-quality and provides valuable information to searchers.
So if you want your website to be a featured snippet, you have to ensure that your content can attract the searcher’s attention and lure them to click on your website for more information.
There are plenty of ways you can achieve this. You need to update your page titles to show what searchers will get by visiting your website.
You can also make your ‘how-to’ list a bit longer and at the same time stay accurate, so that the snippet’s information is cut off and searchers must click through your site to read full details.
No-click search is a trend that will continue well in 2021, so every business should ensure that they produce content that will be valuable to searchers to make them appear at the top search results.
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Social media marketing
All businesses, regardless of their size, should be prepared to dedicate more resources to social media marketing in 2021.
Due to the ongoing pandemic, marketers have increasingly made customer retention a priority. It will continue even in 2021.
The COVID-19 has also radically increased the amount of time people spend online, including how they research products, brands, and companies.
With so many media platforms available in the market, marketers must know how to market to their customers effectively and efficiently. Coming up with the right message to pass to your audience and converting them is quite difficult.
However, marketers need to acknowledge the saturation of social media content and the need for niche targeting. When it comes to social media marketing, the key thing is to identify where your target audiences are and the kind of content they are most likely to engage with. Nowadays, social media marketing is all about trust.
So ensure that you build trust with your audience to enable them to trust your brand.
Visual search will continue to dominate the web in 2021. Instead of typing details into Google, searchers simply upload an image and get information about an item from that picture.
For instance, if you are sharing a picture of a plant, the search results will give you the species’ information. You can even get results of where you can buy the particular product whose photo you have uploaded.
Businesses can leverage visual search by adding high-quality images tagged with descriptive keywords. They can also introduce an image search into their online inventory.
Google Verified Listing for Local SEO
If your business operates on a local level, one of the crucial things you should do is to ensure that your local listings are verified and kept current on all search platforms.
Google My Business listing provides valuable information, such as your graphical location, products and services, address, and working hours.
To ensure that your information displayed is accurate, verify your Google business listing and make sure that they are up-to-date.
Verifying your business can help you manage your business information in Google Search and Maps. Besides, verified businesses are considered more trustworthy than unverified businesses, hence making your consumers trust your brand.
Further visit: 3 Best Ways to Generate Leads for Business
This strategy has really become popular in top SEO companies in 2020, and it is expected to get better in 2021. Influencer marketing involves using an influencer [somebody who is trusted in a certain field, such as bloggers, athletes, or stylists] to market your products or services or brand.
These people have a huge following on social media platforms such as Instagram or Facebook. So they can help your business gain massive exposure because they have loyal followers.
For influencer marketing to work effectively, you don’t necessarily have to work with a very famous person or local hero.
You can even work with an influencer with growing audiences so long as you see how they interact with their followers.
Working with an influencer with a small but loyal audience is better than working with an influencer who has a large but disconnected audience.
The key thing to keep in mind when looking for an influencer is to look for one whose values align with yours so that your message and mission will be communicated appropriately, and you can be sure that you are both working together towards achieving the same goal.