Introduction to Digital Signage
Digital signage is using a design, signs, and symbols to establish communication with your target audience. It is a sub-segment of signage that communicates via projecting signs and symbols on TV screens and monitors.
Digital signage includes digital images, streaming media, video, or other relevant information. However, some people do not pay attention to the little details which would attract the eyeballs of the viewers.
A popular mistake is not designing the digital signage PowerPoint template according to the screen aspect ratio on which the signage is going to be projected.
If the message is not according to the screen aspect ratio, there will be black bars around your message which will not leave a good impression among the audience.
Here, you can find some tips and tricks to enhance your next Digital Signage.
Choose a simple layout
Always refrain from using unnecessary animation in the message as it doesn’t deliver your message properly and the audience gets lost in the animation instead of looking at the message you want to convey.
Using heavy transitions between two slides looks unprofessional and childish. Choose a simple layout with a decent color palette to attract the attention of the audience in a short period.
Do not use the color palette which makes the entire presentation jarring, use the color/font combinations carefully to make the do.t readable.
In the digital signage PowerPoint template, you’re communicating via pictures so always choose high-resolution images for displaying your digital signage on a huge screen.
Low screen images would work fine on small screens, but they’ll look pixelated when projected on a large screen. Try to use the highest resolution images possible, click your pictures, or buy high-resolution stock photos when required.
Do not overstuff content in one slide
Digital signage doesn’t demand you to create one slide and cram it up with content. You can choose as many slides as you want to always use.
Slides having simple, attractive animations and graphics with readable fonts will always be more effective than a slide with overstuffed content.
Brainstorm before making the slides and streamline the information in a manner that delivers the message with simplicity.
However, if you’re having problems organizing the content on the slides, you can always consult a presentation design firm that would do the task for you in an organized manner.
While writing the content, always select a font family and stick to that font only. Do not change the font for every slide, you can change the size and positioning of the font, but sticking to a single font family would make the slide attractive and cleaner.
Use digital signage to pursue sponsorship
Digital signage is also a great tool for seeking sponsorship for your business. Sponsorship is an important part of your business as it helps you with the finances and builds connections with other organizations in the market.
You can use digital signage to attract your potential investors to sponsor your program. Design a sponsorship deck template according to your need and use it accordingly.
Use visuals, details about your business, your achievements, your team, and how you could be an asset for the investor to maximize his rate of investment.
Mentioning these details on the digital signage is important because it’s the first thing an investor will notice about your company.
If the crucial details are missing from the digital signage then the digital signage would not be effective to attract the investor’s attention.
Design your sponsorship deck template to attract the potential investor into sponsoring your program.