- 1 Introduce to Engagement During Virtual Events
- 1.1 1. CREATE HYPE PRIOR TO THE EVENT
- 1.2 2. ENSURE YOUR EVENT CATEGORY IS RELEVANT AND CLEAR TO YOUR TARGET AUDIENCE
- 1.3 3. MAKE USE OF ONLINE ENGAGEMENT TOOLS DURING THE EVENT
- 1.4 4. MICRO-LEARNING CAN BOOST ENGAGEMENT
- 1.5 5. DELIGHT YOUR VIRTUAL AUDIENCE
- 2 CONCLUSION
Introduce to Engagement During Virtual Events
The Coronavirus outbreak had devastating drawbacks which made virtual events talk of the town. Prior to this time, you all know that they are a different ball-game altogether. The way a virtual audience reacts and anticipates is very different from an audience present at physical events.
Always keep a note that remote attendees might be accessing your event with a limited attention and a whole lot of distractions – either with kids spilling food all over them, or while traveling from one place to another, with their mobile notifications constantly buzzing, and much more.
No wonder it has become more vital than ever to address the problem of attendee engagement. But acknowledging the issue is the first step. Next comes finding appropriate solutions to the question: How do we come up with innovative/unique ways to deal with this daunting challenge?
Before we head towards creating a better engagement scenario, let us first put out simple and plain, unlocking virtual event platforms are not enough. You require a strong structure of the event in such a way that you ensure optimum use of all its features.
Here are a few ideas that can be considered and applied at various stages of the attendee’s journey to help turn your event into a grand success.
1. CREATE HYPE PRIOR TO THE EVENT
Agenda of the event:
sharing the agenda of the event can enable your audience to know what to expect from the event. This will also make sure that they clear up their schedule at certain timings to prevent missing out on relevant parts of the event.
Social media promotions:
Event promotion is an essential part of virtual events. Use your social media account to share information and talk about the event with your audience by providing details regarding the date, time and any other important elements of the event. The more you put effort in exert in the event promotion, the more you promote, the more you attract your target audiences. Use your social media page, hashtags, send emails, and post your event description on your official website homepage. This will ensure the largest possible audience.
Reverse buyer-seller meet:
This helps in attracting potential sponsors and exhibitors to come together and offer great digital sales. Enhance your overall experience through this immersive feature.
2. ENSURE YOUR EVENT CATEGORY IS RELEVANT AND CLEAR TO YOUR TARGET AUDIENCE
This is essential for two reasons – First, in order to enhance your engagement, it has to deliver value to your attendees. Only then they will be interested to participate and stay for the rest of the event.
Second, for events such as virtual trade shows and virtual conferences especially, the underlying fields are vast usually. It can become complicated for the audiences to figure what they are being provided at the event. Classifying your industry is key to inviting the correct crowd to your event.
3. MAKE USE OF ONLINE ENGAGEMENT TOOLS DURING THE EVENT
How will you ensure that your audience located in remote areas is engaged and receiving whatever the events objectify? Or do they understand the concept behind hosting the event?
Virtual events provide ample online features and tools to empower networking and seamless interactions from across the globe.
Virtual events have offered endless possibilities so that we don’t lose personal touch similar to what in-person events used to offer in the day. Below we have mentioned the virtual event offerings.
Live Audio & Video Chat:
No doubt, the in-person event has its key importance but with this unannounced bump in 2020, virtual events offered global attendees to interact with each other via Live Audio & Video chats. This amazing feature allows attendees to have 1:1 conversations or group discussions irrespective of geographical locations. This helps in adding real-life interaction to the event, which sends out a vibe of a physical event. You can add this immersive feature into any kind of virtual event be it a trade show, conference, or exhibition.
webinars are a perfect way to indulge and educate the masses. They also unfold room for two-way communication. Enhance your attendee’s engagement by adding a Q&A session during or post your webinar sessions this will enable you to multiply the element of interest and make your remote audience feel more involved.
Polls, Surveys & Quizzes:
Talking about virtual events engagement features, LIVE Polls, surveys & quiz functionality are the most preferred engagement tools used in the Workshops, Conference Halls, Auditorium, and so forth. Audience engagement is the last part of an event that is directly associated with the success of an event. Introducing LIVE Polls, Surveys, and Quizzes amid your virtual events helps in gaining audience insights and opinions plus generates interaction thus keeping them engaged throughout. It enables attendees to participate in real-time, wherein the results are displayed LIVE on the screen of the attendees. These exuberant features help in boosting the consistent engagement of attendees amid various events.
4. MICRO-LEARNING CAN BOOST ENGAGEMENT
Comprehensively building engagement depends upon the methods of delivery. As mentioned earlier, distraction can be a major challenge and can play a huge role in lowering audience engagement. Therefore, it is advisable that you provide your audience with bite-sized information, over a certain time. This will not only make the rate of retention higher but also the transfer of information more effective.
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5. DELIGHT YOUR VIRTUAL AUDIENCE
The key to increasing engagement is to keep your audiences excited about your event. There are multiple ways to delight your virtual attendees, one way of doing so is by gamifying your event. Use leaderboards or scavenger hunts to provide attendees with rewards for certain actions and therefore keep their enthusiasm alive and stick around to the event. You can also do the same by offering exclusive material to your remotely situated prospects.
Beyond the shadow of a doubt, the onset of the global pandemic resulted in a huge disaster, and also affected businesses and communities in masses.
However, this became the new beginning for virtual event platforms. Organizing a virtual event has shown terrific positive feedback, not only to large-scale industries but also, the people taking a key part in the event such as speakers, sponsors, exhibitors, and most importantly attendees.
Therefore, going ahead with your scheduled events is the obvious choice. It is only how you’re going to enhance the same event with an even larger, more diverse audience on your virtual platform. Isn’t that an opportunity in itself?