Introduction to Guide To UI-UX Design
The term UI (user interface) UX (user experience) is quite familiar to all of us now. It has been here since the 1990s, Don Norman is the father of this field, a cognitive psychologist who coined this term.
An exciting and neat user interface will make the user’s minds. Such an interface can easily take the user on an experience that we designed for them.
Every design process should consist of a good idea through the steps that not only help to plan out the work but also to systematize what has to do to achieve the goal.
As many designers say great user experience is something that makes your product unique and appealing to the users.
What is User Experience?
UX design is all about making the user’s experience with the product the best it can be. It mainly aims to attract people to a site they are interested in; then, once they are there, to make their journey from the landing page to purchasing the product as easy and simple as possible.
A well-designed user interface not only enhances your product effectively and also boosts the user’s confidence in your brand.
Customers come to you whenever they require any service. It builds customer satisfaction and trust in return. Hence user experience plays a major role in fulfilling your business goals.
Approach to UI/UX design
UI/UX design process is a major part and parcel of every product development process. It decides the future or success of your product. The best approach to be a successful UI/UX design company is by combining the structure, content, and mainly the user experience in a unique way.
Always follow a user-centric approach, in the design process. Implementing this strategy would help you to develop simple, intuitive, and engaging moments that cherish your user experience. Thus, create a lead factor that makes you unique.
Top Six Steps of UI/UX design process
1)Learn to understand
The basic step of the design process is creating a strategy and getting to the core of the product development process.
This is where we aim to understand and collect the requirements and values standing behind our customers that help us to adjust the service according to their vision.
In this step, the team discusses the product with the product manager. All the information gathered will help us know more to develop the product.
At this point, it would be good to create a presentation for the client to keep them engaged and get their first feedback.
Other things to be considered are: creating a list of competing products, sending out questions regarding the product for the client answers, etc.
When the initial discussion is over you will be ready to learn deeper. The second step is making research (if you have a working product then evaluate it), know about the competitors, new trends, but always keep the guidelines given by the client in your mind.
The competing product list should include a deep analysis like good features, strong and weak points, etc.
The research will help to decide the overall style of the product, but without going into details which fonts, graphics, or color to use. During this stage, you can think about the possible layout of the website.
Create a sketch of all ideas and showing it to the client is a great way to get feedback before moving into the actual designing process.
Having regular conversations with the client helps you to avoid mistakes and miscommunications.
The next step on the journey is to analyze/sketch. Use a whiteboard or paper to gather all the information into a product vision.
Share the sketch with your client and ask about their opinion. This is the main process of delivering an idea and receiving feedback. Working on such prototypes gives you more freedom in making changes than to do on the live product.
Create a set of questions like, is the system usable, how easy it is for an outsider to navigate, and does it have the desired outcome.
You can also find some people in your company asking them to be your first testing group. Always keep in mind to document your workflow and progress in the form of a presentation.
It’s time to start on the design of the product. This is the main time to focus on colors, fonts, experiments, and different layouts, etc.
The significant outcome of the design phase comes in different categories like sketching, creating white frames, creating prototypes, creating design specifications, etc.
When the client accepts your design, it can be implemented into the webpage. This step includes building the final user experience for mobile and web.
Also, it’s important to conduct a final review session with the clients and the development team to present the final work.
The final step of the UI/UX design process is to evaluate the work. Although the process takes into account collaboration at every phase of development, final quality assurance has to be made.
In fact, design QA must be an inherent step in the process. Perform usability tests to create reports for it. Once your product is live, you can use tools like Google Analytics and HotJar to track the user’s path to find how much they are using your product.
For developing a good UI/UX interface, it is required to follow a systematic and organized approach. A UI/UX design process principles will help you in achieving the same.
The whole team will be doing their part in the process. This is one of the best ways to retain the customer base and attract new customers in this highly competitive world.
Well, connect with the best UI/UX design company to work on your project. It would create a better user experience.