Launch An On-demand App To Provide Multiple Services Like Super App Strategy Like Grab Beyond 2020

Introduction to Launch An On-demand App

Although the term ‘Super App’  was coined in 2010 by the founder of Blackberry, it is the Southeast Asian nation that are exploiting such apps in recent years.

The idea of replacing numerous apps with a single specific app sounds simple in a statement. However, only a few startups have cracked the code effortlessly, paving the way for an entrepreneur’s most beautiful stamp – success! Grab will inevitably occupy the top position in the list of successful Super apps.

Following the success of Super apps like Gojek, Grab, etc., a sea of entrepreneurs emerged in distinct corners of the world to replicate the success of Grab.

While a few succeeded, many failed miserably. Are you an entrepreneur aspiring to launch a Super app like Grab?

Although the outcome is only success and failure, the probability of achieving the former is far less when compared to the latter.

This blog helps you envisage how Grab achieved massive success among the audience. On a lighter note, the blog also sheds light on challenges and strategies to achieve success.

Grab and its backdrop

Just like any other on-demand app, the founders of Grab initiated their app development journey as a taxi booking app similar to Uber in the US. Subsequently, GrabTaxi hit the streets of Singapore in 2012 and gained a mixed response from the audience.

Grab expanded its business operations to numerous other services, thereby branding itself as a Super app. The idea behind their Super app strategy was simple yet effective – introduce a daily app for every Southeast Asian customer.

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Investment fundings from different angel investors propelled the value of Grab in the on-demand app market. In Grab’s Series H round, investments of about $4.5 billion from companies like Toyota, Microsoft, etc., were made, propelling Grab’s value to a whole new level.

Grab’s the position in numbers

  • Grab was initially started as a taxi company with 30 taxi fleets.
  • Grab is currently valued anywhere between $11-$14 billion, according to reports.
  • According to Sensortower, Grab is the second most downloaded ride-sharing app after Uber.
  • Grab is considered as Southeast Asia’s number one multi-service app.
  • Grab is Southeast Asia’s first ‘decacorn,’ currently operating in Singapore and other Southeast Asian countries.

Grab’s highly effective Super app strategy

Many entrepreneurs fail to have clarity on what they’re going to introduce into the market. Grab has a crystal clear approach about its visions and has worked effectively in attaining that end-product.

Grab’s approach was to bring people together. To bring people together, one has to culminate in numerous services under one roof.

The supply-demand principle gets sorted out by providing more employment opportunities, paving the way for unrestricted revenue.

Grab believes every service provider as their partners – a rather unified approach to let providers know that their service adds value to the platform.

Grab encompasses an umbrella of services

During its expansion as a Super app, Grab has managed to add services based on customer expectations. These services can be categorized as,

  • Grab rides: A plethora of ride-hailing services like ride-sharing, shuttle, luxury rides, etc.
  • Grab Food: A central hub to order from a wide range of restaurants.
  • Grab Fresh: A place to shop grocery essentials with just a few taps.
  • Grab Express: The elite courier delivery service to send/receive packages.
  • GrabPay: A digital payment solution to pay bills, mobile recharges, etc.
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Apart from these essential aspects, Grab also covers services like rewards, other delivery services, etc.

Grab manages to stay ahead of the intense competition

Even though Grab managed to pull-off something unique in every aspect, Grab faced intense rivalry with so many Southeast Asian startups. One of the fierce competitors of Grab is Gojek.

According to TechinAsia, while Grab has a funding of $2 billion, Gojek falls behind with the sum of $1.2 billion. Similarly, Gojek has around 654,000 fleets operating in and around Indonesia when it comes to fleet size. Grab, on the other hand, manages to maintain a massive 1,800,000 fleet network.

Focus on a vital few areas to improve massively

Grab managed to gain massive success among the audience. Just because you replicate an app similar to Grab doesn’t mean you can generate a tremendous success rate.

There are quite a few challenges that a skillful entrepreneur needs to address effectively to yield fruitful results. Some of these challenges include

  • The right audience at the right time: Unless and until you reach out to the right customers in their time of need, success will remain a distant fruit. Enhancing visibility and building positive brand value is crucial to sustain and succeed amid this neck-to-neck competition.
  • Making a simple and informative platform: As ‘simple’ as it may sound, making a simple app is the most complicated task. Complexity in the app design will lead to the loss of potential customers. On the other hand, customers do not settle for an MVP. Achieving the right balance between simplicity and informativeness scales an app among the audience.
  • Resolving customer queries at the earliest: No matter what tech-stack you implement or feature-set you incorporate, it is the customers who have the final say in your business’s sustainability. Hence, have a 24×7 support team to resolve customer queries at the earliest. Taking corrective measures based on customer ratings and reviews is an ideal way to upgrade your quality of services.
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Further visit: Incredible Future Of On-demand Delivery After 5 Years

Have a better approach to compete against Grab

One of the greatest advantages of the online medium is that even budding startups get to compete with the likes of Grab and Gojek. With an all-important level playing field, gaining success becomes much easier, provided you sail past the above-mentioned strategies.

Doing a competitor analysis can help you identify areas of improvement. By focusing on such areas, you’ll have a competitive advantage over your rivals.

With advancements in modern technology, you needn’t worry about app development as well. All you have to do is gain better clarity of what you’re going to introduce and how you’re going to handle its business operations. Reach out to an app development company, customize their Gojek clone app, and launch the Super app right away.


The Super app wave has already begun to transcend boundaries. Tencent WeChat in China, PayTM in India are all concrete examples of the above statement.

Capitalize on the situation by launching a multi-service app that is feature-loaded, robust, and captivating. By having a straightforward approach, you can eliminate numerous hurdles, making your platform indispensable in the market.

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2 thoughts on “Launch An On-demand App To Provide Multiple Services Like Super App Strategy Like Grab Beyond 2020

  1. Pingback: Launch An On-demand App To Provide Multiple Services Like Super App Strategy Like Grab Beyond 2020 – Updates by Hamish Denham
  2. Once after the arrival of Covid-19, people are preferring online platforms to grab their needs & stuffs. Moreover, most of the services are required and acquired in mobile apps as it is the most simple thing. This made several online multi-service providing apps like Gojek to experience immense growth in short time.

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