Introduction to Live Streaming Ecommerce
The evolutionary cycle of eCommerce is giving rise to innovation with every passing day. It is evident from the fact that businesses dealing in online buying and selling have embraced live streaming. Retailers all across the world are building their brands for future-oriented eCommerce.
Are you new to all this? Yes! Live streaming eCommerce is going to be the next big thing! Keep reading this article to know everything as it will help you explore your business prospects.
Let’s get started with the scratch:
What is live streaming eCommerce?
Are you familiar with QVC, which was intended to demonstrate the channel’s product features and usage? The concept of live streaming in the eCommerce is almost the same.
Different brands, particularly in China, have generated greater sales during the past few months, which have shaped the trends.
In simplest words, live streaming enables the eCommerce business owners to broadcast products and services demonstrations to live over the internet. It has a significantly positive impact on overall business sales and sustainability.
Owing to this, many business people have urged eCommerce solutions Dubai based providers to integrated live streaming into their website for better user engagement and retention. It helps in replicating the buyers’ experience in the world of social media.
Birth and growth of e-commerce live streaming
Although you may find live streaming an innovative thing in the online business industry, it is not entirely new. Let’s consider the past, present, and future of eCommerce live streaming for creating a significant impact on the businesses:
How did it start!
The eCommerce live streaming was first started by Mogujie, the famous fashion brand, in 2014. Followed by it, Alibaba’s Taobao began using it for product showcasing and reviews. These brands become successful in engaging female buyers to sell low-to-mid apparel for increasing their sales.
The exciting thing about live streaming is that the potential customers can ask the questions immediately by interacting with the demonstrators. In this way, the potential buyers can get a real-life shopping experience throughout the online shopping.
It is imperative to state that 2018 and 2019 proved to be the decisive years for live streaming in eCommerce. It is owing to the fact that business people started using it for increased revenue generation.
You will be surprised to know that Alibaba’s live-streamed selling generated more than 2.9 billion dollars (2019) in a single day.
Presently, more than 100,000 brands are using live streaming to reaching their targeted audience in the most innovative ways where Levi’s, MAC, Ralph Lauren, Burberry, and Sisley have no exception! So, it is safe to say that live streaming is the modern face of online retailing!
What future will bring – prediction
Coming to the year 2020, live streaming has emerged as one of the most crucial factors for eCommerce success. Even the business people look for eCommerce website inspirations to integrate videos and online streaming.
A cursory look at the trends shows that live streaming is more frequently used in Japan, China, South Korea, and the United States, but it is expected to spread worldwide. So, what are you looking for? Start using platforms with live streaming to promote your brands.
Top ways to promote brands with eCommerce live streaming
Hopefully, you have got a fair idea of how evolution in eCommerce is changing the ways of business. All this is good.
It is because visuals and stimulations attract the attention of prospective buyers. Considering this, you can check out the following list of ways to adopt live streaming for your eCommerce website.
Lets’ get started:
Harness the influencers for DIY
The brands can promote their business over the internet using influencers and social media celebrities. Why not use this for your eCommerce business.
It’s simple, send your products and then ask them to join live-streaming sessions hosted on the website. This will help you get a boost for your eCommerce site generating quick sales.
Besides this, you can initiate the trends of doing it yourself by modeling for your brands. It inspires the users, and they become inclined towards buying the products. Don’t forget to demonstrate the products professionally!
Use product tutorials and guides
You surely have heard about product unpacking. It’s undoubtedly fun for many people as unboxing gives a satisfying feeling when it comes to something new. So, why not try it with your brand to help the people get to know what’s new!
You can create introductory videos, including product usage, features, components, and other processes. It significantly helps potential buyers to know the benefits of a product and then buy it quickly.
However, it would help if you have a separate content area for posting such videos on your eCommerce website without bragging about your product or services.
For this reason, you can contact Spiral Click, an experienced eCommerce solutions provider in Dubai to ensure all essential elements of emotional selling into your website design.
Further visit: Best ecommerce platforms for Development in 2020-21
Live product launch events
Live streaming has gone beyond your expectations. It is because you can host live events for product launches for better user retention.
Interestingly, online product launch ceremonies are getting higher popularity among the people owing to ease of participation – they don’t have to go anywhere but join and participate!
The best example of online collaborations is Amazon live, where the vendors can collaborate to create brand awareness. You can do the same using your eCommerce website for rapid business success.
Live-streaming stimulates e-commerce sales!
Summing up, eCommerce is the face of buying and selling in the era of technology. You cannot deny the importance of having an online selling platform besides the brick and mortar store.
However, it is not the end of the world because you should adopt next-gen tools and techniques for promoting your business over the internet – live streaming is one of this!
Remember, the success of your online store depends considerably on innovative strategies. So, discuss your options with eCommerce experts today to stay ahead!