Introduction to Magneto vs PrestaShop vs Woo Commerce
If so, it is important that you take the time to think about the tool you are going to use to develop, because once you get into the job it will be difficult to migrate to another system.
Fortunately, the times when to create an online store you had to make a custom project, with the cost that this means, have long been behind you.
Currently, there are many tools or CMS that will allow us to have an online store ready to start the setup from Minute 0. There are many great eCommerce tools out there, but in this article, I will focus on the ones that are perhaps the most popular today.
Throughout this post, we are going to analyze various points to try to explain the pros and cons of each app and so you can see which one is best suited for what you are looking for.
Introduction, evolution, and future
Prostration is an e-commerce-oriented content manager created in 2008 in France. Since then, it has undergone constant evolution, incorporating new features, until it becomes one of the most complete tools today.
For its part, Magento was also created in 2008 by an American company. It has 2 versions: one free, called Community, and another paid, called Enterprise. It should not be said that the paid version includes more options.
Woo Commerce is the Benjamin of the group.
Created in 2011 by Woo Themes in the US, it’s not really an eCommerce tool, but it’s a Word Press plug-in, the king of Casein 2015, it was acquired by Automatic, the Word Press developer company.
Although there have already been a multitude of plugs to create an online store in Word Press, Woo Commerce has overtaken them in a short time in functionality and ease of use.
If we compare the 3 options in Google Trends, we see that Magento wins the battle, but that Woo Commerce is rising like moss, with a slight decline from the other 2: Comparative Magento vs. prestashop vs. Woo Commerce is important to take into account both its popularity, its evolution and the country where it is most popular, as this will be an indication of the support we will find for the applications, both in the forums and in the blog posts. , tutorials, videos. Etc.
Although Magento (worldwide) and PrestaShop (in Spain) are most searched on Google; the evolution of Woo Commerce is spectacular.
We cannot, therefore, exclude that in a short time he will take first place. Also, the fact that it was acquired by the same company that develops WordPress ensures it has a great future.
Ease of installation and handling
This point is very important. On a scale, we have to take into account the time and money that we want to invest in our online store and, on the other hand, the features that we will need and the size of the store.
It does not make sense to use a very complete tool, but at the same time very complex, if then we will use 10% of its potential. The 3 applications we analyze are free, except Magento Enterprise.
This one has a cost of $ 15,500 per year, so it only makes sense if what we want to set up is an online store that we will get a lot of revenue from.
It will also be important to consider the requirements required to run the applications. While PrestaShop and Word Press + Woo Commerce can generally run smoothly in a shared hosting service, Magento consumes a lot more resources; so it is possible that a dedicated server is needed on its own, with the cost that this means is clear.
About the installation process: PrestaShop and Magento have a fairly simple multi-step installation system, something more in the former. Installing Woo Commerce is as easy as with any Word Press plug-in.
In addition, PrestaShop and Magento have a plethora of built-in configuration options, as we will see below. This, which is an advantage, implies that the learning curve is greater than in Woo Commerce, especially in the case of Magento.
We may even need to use third parties to set up the store at our convenience. If we already have some experience in Word Press, we can start working with Woo Commerce in a matter of minutes, as setting up products is like setting up pages in Word Press. If we stick to ease of use, Woo Commerce wins by a big score, much more if we’ve worked with Word Press before.
Features available on the Magento vs. PrestaShop vs. Woo Commerce
When building our eCommerce, we will need to plan what features we will need, to choose the tool that includes all or most of them. At this point, both Magento and PrestaShop can be considered far superior to Woo Commerce, as they include many configuration options for our store, which the Word Press plug-in does not have in its default installation. Although Magento has clearly gained in the number of services for a long time, with the latest versions PrestaShop has positioned itself at the level.
Some of the features of PrestaShop
In the same product, we can have different combinations to which we can put our own price, stock and image.
Advanced price management
We can configure product prices by quantity, date, customer group, etc.
Non-physical products can be sold, such as mp3 files, e-books, or online courses.
We will be able to have the store in several languages.
From a single administration panel, we can manage multiple stores independently and share information between them.
The visitor to me site will be able to mark the products and compare their characteristics.
The user will have the possibility to select the favorite products and to be able to access them more quickly during his next visits to the online store.
You can remove purchase options from the store thus making it work as a product catalog.
We can import products, categories, manufacturers, customers, etc. quickly through CSV files.
Various purchasing processes
In addition, it is possible to place an express order without the user needing to register.
Again, we can choose between different systems to manage the stock of products, with the possibility of doing it manually or through an advanced management system.
We can define discounts based on different criteria such as customer group, country, amount, products, etc.
They can be configured by country or by province.
We will have at our disposal a multitude of information such as the best-selling products, sales amounts between dates, conversion rates, etc.
Some of the features of Magento
Regarding Magento, the features are similar, with small differences compared to those included in PrestaShop. As an additional feature, Magento is better prepared for integration with ERP and CRM. It also has a version for mobile devices, although with the use of responsive templates this aspect is saved in the other tools.
Some of the features of Woo Commerce
Woo Commerce lags behind at this point when it comes to the rest. In its default installation, we will have the necessary elements to create simple e-commerce, but far from all the options included in the competition.
For example, price management will be more limited, multilingual is not included, there is no multi-store option, catalog mode, product comparison, data import, etc.
The good news is that all of these limitations of Woo Commerce Cost can be addressed with additional plugins, as we’ll see later. As far as services are concerned, the winner is… Magento. It may be the most complete eCommerce app, especially the Enterprise version, but PrestaShop is definitely not lagging behind.
Payment and shipping methods
The 3 platforms include by default the most common payment methods, such as bank transfer, cash on delivery, check, or PayPal. They also have the option of free shipping over a certain amount or flat rate.
It should be noted that PrestaShop and Magento include other additional payment methods, although less widespread in their use. We also need to clarify that to add additional payment methods, such as Reds Gateway, we can use third-party extensions.
When it comes to shipping methods, Woo Commerce has few options by default. For example, we will not be able to configure different shipping prices depending on the province and we will have to resort to additional plugins for this.
PrestaShop has the possibility to define different shipping zones so that we can set different amounts for shipping depending on country and province. In addition, these fees may also depend on the total weight of the purchase and its amount.
Magento also has a method to configure different shipping costs per zone based on total weight and total amount, although the system is more complex to set up than the one included in PrestaShop.
In the payment methods and shipping methods section, the winner is… PrestaShop. PrestaShop will cover most of our needs, with Woo Commerce we will have to use the additional plug-in to configure shipping methods and payment methods are well covered in all three cases.
Further visit: Increase Your Sales With These Magento Plugins Beyond 2020
The functionalities that we will have in our online store are not limited to those included by default, but we will have at our disposal thousands of additional extensions with which we can add new services.
These can include image galleries, additional payment and shipping methods, advanced price management, filtering methods, advanced invoice management, and more.
We can practically find anything we can think of.
These extensions can be both paid and free and there are differences: most of those available for PrestaShop are paid. Magento and Woo Commerce have a good number of free extensions.
Thanks to the plug-in, Woo Commerce, which has remained a little lame in terms of benefits, will gain many integers because we can find a plug-in for most of the features that already include Magento and PrestaShop in series.
In any case, it is always best that these features are included by default, as this will avoid possible compatibility issues. Another aspect to consider will be the non-store-related features that we want to add to the web, such as a blog, forum, custom contact forms, newsletters, etc.
Being integrated into WordPress, we will have at our disposal more than 45,000 plugins, most of which are free, with which we can improve our website with any type of element.
It is advisable to choose a payment model as the end results are usually much better. It is worth making a small investment in this regard.
In the option of available templates and themes the winner is… Woo Commerce. We will have at our disposal a large number of plugins with which to improve the performance of the store to almost equal those of by default, Magento is best prepared in this regard.
Besides having basic elements, such as user-friendly URLs and configuration of title and description meta tags, also included in PrestaShop and Woo Commerce, we will have additional features, such as canonical URLs, integration with Google Webmaster tools, or configurable image alt labels.
As for the additional extensions, the modules available for Magento are superior to those for PrestaShop but, again, here Woo Commerce wins the game: by using plugins like Yeast SEO Services NZ and its specific version for Woo Commerce we can get some configuration optimal to position our page in search engines.
Although the default options included by Magento are superior to those of Woo Commerce, thanks to third-party plugins we can prepare our e-commerce for SEO in a relatively easy way.