Introduction to Mobile App Development
Smartphone applications have become an indispensable part of our lives. Whether you want to shop for a product or hire a service, no matter the niche, there is a high chance that you can do it through a mobile app.
More and more customers are preferring to use apps over accessing desktop websites or even visiting brick and mortar stores. This shift in buying trends is due to the convenience of shopping that mobile apps provide.
Smartphone software isn’t solely confined to e-commerce. Entertainment apps like on-demand video apps are also gaining massive traction.
The smartphone app industry is growing at an accelerated pace. As businesses have realized the benefits of launching a custom mobile phone application, mobile app development services are in great demand today.
In fact, with the ongoing pandemic this year, consumers have all the more reason to use online services more frequently for buying goods. Now’s a great time to launch a mobile app. Here’s a 10 step guide for successful mobile app development in 2020.
Assess app objectives
The first and foremost aspect of developing a mobile app is to consider what the end-goal of your app is going to be. By prioritizing the objectives of your app, you will have a clear idea of how to proceed with the project, be able to mitigate risks and minimize interruptions.
The following questions will help you form an app development plan:
- What is the purpose of your app?
- How will it help solve the problem of consumers?
- Who is your target audience?
- What are your average customer’s age, interests, and qualifications?
- How is your app different from other apps in your niche?
- What is your Unique Selling Point (USP)?
Conduct market research
As you’re entering into a new marketplace and thereafter want to see your app be the best in its niche, you should extensively examine market trends, evaluate competitors, study strategies, and more. Setting foot into the market without prior assessment can leave you unprepared for several challenges.
Market research for launching a mobile app includes researching:
- Who the top-players in your niche are
- Features that customers love to use in mobile software
- Marketing techniques used by competitors
- Strengths and weakness of competitors
- What revenue models are successful
- How apps are priced
- What risks you must be prepared for
Select a revenue model
The end goal of launching your app is to generate revenue. In order to achieve this, there are many revenue models to choose from. Depending on how much you know about your target audience, how much money they are willing to spend on an app, and more, you can choose a business model that will suit your audience’s spending habits. Here is a list of 5 most commonly used revenue models suggested by top mobile app development companies
- Trial model – In the trial model, mobile software is made available as a free trial. After the trial period is over, the user must buy the app in order to continue using all of its features.
- Ad model – You can host advertisements in your app and generate revenue on a cost-per-click and cost per thousand impressions basis,
- Pay per feature – In this model, you can offer users premium features that they can use only after buying them.
- In-app purchases – You can earn an income by selling exclusive in-app content.
- Affiliate programs – In the affiliate model, you can showcase third-party products on your app. When a user clicks and buys that product, you earn a commission.
The fourth step in developing a successful mobile app is to implement an effective marketing strategy. Marketing is often thought of as a post-launch task, but it is imperative to promote your app even before the deployment date. You can get the word about your new app in many ways.
- App Store Optimization (ASO) – Depending on the mobile platform you choose, configuring your app’s thumbnail, description content, preview screenshots, and more will get your app more visibility.
- Social-media campaigns – You can create stunning and engaging social media posts to gain followers. They can then be directed to download your app.
- Offline campaigns – Publishing information about your app in newspapers and magazines is a great way to garner app users.
- Paid advertisements – By running Google Adword campaigns, your app will reach more users in a short period of time.
- Choose a suitable platform
There are 3 popular mobile platforms. They are Android, iOS, and Windows. Among them, the first two are the most lucrative options. Each mobile platform has a different set of users.
For example, if you choose android app development, its users largely prefer using free apps compared to iOS users who are more likely to use premium, paid apps.
Apart from user behavior, you must also consider the project timeline and costs of developing an app. If you wish to deploy an app on all mobile platforms, you must also be wary that it will take a longer time compared to deploying it on a single platform. This is due to the unique programming skillset that each of the platforms requires.
Select a technology stack
Next up, you must choose an SDK kit that will help bring your app vision to reality. The tech stack you choose to use for developing your app relies on the platforms you wish to publish the app on.
You must ensure that you choose a tech stack that is future-ready, compatible with different types of cloud servers, and offers seamless app integration. After choosing a suitable tech stack, you can proceed to create a roadmap.
Construct a roadmap
In order to efficiently develop an app within a stipulated period of time, you will need to map out a strategic plan. By doing so, you can adhere to a set timeline and streamline your workflow.
With a well-planned roadmap, you can optimally allocate resources, set up milestones, and finally get a clear understanding of where your project is heading towards.
Develop the app and make it look good
This is when you begin building the app for the mobile platform you have selected. By implementing the tech stack you have chosen, your mobile app will take form from scratch.
Besides focusing on the technical aspects of your app, it is also important to make your app look clean and easy-to-use. By incorporating minimalistic yet stunning graphics and other visuals, you will be able to attract new audiences to download and use your app. Once the mobile app development is complete, you must make sure to test its performance in different live scenarios.
After adding the final touches to your app and confirming that your app is ready to go live, you can finally launch the application on designated mobile platforms.
Since you’ve been continuously marketing your app from the development phase, you should be witnessing numerous app downloads. Now that your app is live, there’s one final step to keep on being successful.
Maintain, optimize and update the app
App stores are inundated with millions of mobile software. As you’ve entered the competition, you must also ensure that you stay afloat from all the other apps in the marketplace.
You can do this by frequently maintaining your app. It prevents your smartphone software from developing glitches, bugs, and becoming vulnerable to cyberattacks.
Your customers will have plenty to say about your app through feedback. By filtering out suggestions that could actually make a positive impact on your app, you can proceed to optimization.
Finally, it is essential to update your app with new features, content, discounts, and more to keep customers engaged.
Developing a mobile phone application isn’t that difficult at all, provided it is done in the right way. This 10 step guide is aimed to help you seamlessly create successful smartphone software.
If you’re new to app development, building an app from scratch can be extremely overwhelming. Instead of doing it all on your own, you can hire a world-class mobile app development company.
All you need to tell them is your app idea and what you want your app to look and feel like. You’ll have a modern, feature-rich, user-friendly mobile app in no time.