Introduction to Plagiarised Content
The internet is home to millions, if not billions, of web pages and websites. Every minute there are over three hundred websites created across the world as per this source.
Today, if you are expecting to attract traffic on your website, merely creating a website isn’t enough. The creation of fresh, original, and useful content with regular consistency is necessary. Otherwise, you are never going to land on the first search results page of Google.
Why did we mention “fresh and original” content in the above paragraph? Because the quality of content affects your website’s performance.
Content creation is the gateway to success in web business. Millions of competitors are struggling every minute to rank on the first page of the search engine results. However, not all of them are going to make it.
With the rise of the internet, plagiarism has been troubling both content creators, businesses, and readers, aka customers. The most basic effect that you notice due to plagiarism is the decreased ranking of the website.
What Are the Disadvantages of Plagiarising Content?
How would you feel if you toil all day hard in your farm to grow trees, wait for them to bear fruits, and one night someone comes up and steals all the fruits?
That’s what copying content is. Fruits of your labor are going to someone else. Plagiarising content is a violation of SEO rules and ethics.
If you are claiming someone else’s content as yours and posting it on your website, it can have severe negative effects, as follows:
- A penalty that can result in your website getting banned
- SERP ranking dropped
- Loss in investments you made
- Loss in business opportunities
Loss in Readership
If you are plagiarising content from high-authority sites, you will never outrank them in any way. Even if you stay afloat for a long period by using someone’s stolen content, fooling the readers will not be easy.
It’s just a matter of time before they find out your content is plagiarized, which will stop them from returning to the site or sharing it. It sabotages organic growth. Losing credibility in the eye of readers is something that no SEO technique can undo it.
Using copyrighted articles, images, music, and videos without obtaining permission can violate the copyright act. You don’t want to land in legal affairs just because you unknowingly or intentionally used someone’s content.
That’s why you should stick to posting original work and using places like Pixabay to get copyright-free images for use.
Google is smarter than what we think it is. It has all the essential tools at disposal to find out who’s plagiarising the content from whom.
Once it finds out, it penalizes you by dropping your ranking positions in SERP. Once the ranking is dropped, it will take huge efforts to pull up your rankings from the bottom of the pit.
That’s why Google emphasizes originality. The better and unique your stuff is, the more up you go in the ranking. The ranking is everything.
How to Avoid Plagiarising on Your Website?
If you are working in the digital marketing industry, you know that sometimes accidental plagiarising occurs, as the content is centered around specific keywords and phrases. That kind of plagiarism is understandable and can be avoided if proper tools and strategies are used.
Actively monitoring your content is essential for having plagiarism-free content. It takes time and effort to come up with original stuff, no easy shortcuts for that.
Make sure to keep an eye on your rivals, as plagiarism can be destructive even if they are plagiarising your content! Yes, you read that right.
If competitors are stealing your articles, they might outrank you, resulting in you losing traffic. Do you want that? No, right? Then be vigilant.
Tools That You Need – Plagiarism Checkers
We know that manually going through millions of webpages to check plagiarism is humanly impossible, but there is a tool that does it for you – plagiarism checkers.
If you have the best free plagiarism checker in your toolbox, it will save you from many troubles. There are many plagiarism checkers in the market, but picking one recommended by industry experts is a good method to pick one.
Further visit: Plan Amazing Pay Per Click Campaign Just In 5 Minutes
If you are in the game for a long time, you don’t want to ruin your reputation by stealing other people’s work. You will lose both customers and readers by plagiarising. If you follow the tips we have given above, you can see a positive impact on your site’s performance.
Pick the best plagiarism checking tool to make sure that quality is upto top-notch all the time. Your quality content will lay the foundation for loyal readers on the website.
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