Introduction to Quebec SMEs
59% of SMEs do not have websites in Quebec. And 88% of the Quebec population is an internet user. Faced with such data, it seems important for small and medium-sized businesses to ensure their visibility on the Web design.
What prevents them from moving forward is often the fear of investing in such a project which can prove to be expensive and complex for them.
On top of that, a website is a time-consuming project that companies don’t necessarily have to dedicate especially when they don’t have the necessary skills in this area.
Because of all these brakes, companies do not believe in the return on investment of such a project and yet! Why create a website for your SME?
There are different types of websites depending on your goals. If you want to sell your products you will then have to create a site where it is possible to sell your products: an online store for example. This type of website displays a catalog of products with the possibility of purchasing online.
If you simply want to inform your customers of your services or the products you sell, you will need to develop a showcase site in your company’s colors and reflections of your values.
There are also what are called institutional sites. Like the showcase site, it is about presenting or educating your audience about a particular cause, but there are no sales objectives behind this type of website.
What are the main goals of a website?
Objective 1: promote your products and services with a website
Undoubtedly, one of the major challenges for any business is to increase its turnover. To reach this ultimate goal, a company can decide either to increase its client portfolio is to offer its current clients of other products or services to meet some of their needs.
In both cases, a clear and detailed presentation of your products or services is essential to be able to make your visitors understand what you are offering and possibly answer all their questions. Your site must be a source of information or all visitors.
How? ‘Or’ What?
With a Las Vegas web design, it is very easy to present your services through a service page. The most important thing is that your customers understand, as soon as they arrive on the site where your services are located.
It is better to put them on a separate page dedicated to services. This page should make you want to read and bring out the most important information.
To support the reading, do not hesitate to have pretty professional photos. This will allow you to promote your services or products and make reading easier.
If you have more than one product or service, you can easily do one page per service. The important thing is to be as specific as possible and to give as much information as possible about your services to satisfy your readers.
Objective 2: Increase its position on search engines and its visibility
Having a site that presents its products and services is good, but remember that for your non-customers, this site must be known or at least easily findable.
There are different ways to increase your rank on search engines so that when a customer enters a keyword on Google (or other), they arrive on your site first, not your competitor’s. This method in Las Vegas web design marketing jargon is called SEO.
SEO helps you position your Las Vegas web design in the first results of search engines such as Google. Getting to the top positions is important when you know that more than half of Internet users do not consult the second page of the search.
Further visit: Top 10 Steps To Rank New Website On Google
How? ‘Or’ What?
For this, your site must be optimized for search engines ( SEO). In other words, your website is ideally positioned on the first page of Google results.
This exercise is a long-term job since it depends on several factors. First of all, the content of your site will have to be written by a professional who knows SEO techniques and who will facilitate your indexing with search engines.
Indeed, the Las Vegas web design professional defines the keywords adapted to your pages and your sector of activity, he writes the content of suitable length and also tackles all the slightly more technical details such as the loading time of pages, <title>, and <h1> tags, number of backlinks, etc.
Objective 3 – Increase your income thanks to the website.
For very small and medium-sized businesses your website is a way to increase your income. Because a website can be your income developmentally. Through the web, you can attract more visitors than you can convert into customers.