Introduction to Retail Business on Instagram
Instagram is undeniably one of the most successful social media apps running today. Instagram users, influencers, and followers have been very active in posting photos or videos on their Instagram accounts while enjoying all the social media apps’ offered features.
But why not target two birds at the same time? You can enjoy posting on Instagram and earn from doing it at the same time. How? As you continue reading, you will know the quick and straightforward ways to do it.
Why is Social Media Important for Retail?
While pondering on the said question, you may have a long list of reasons that would answer the lingering question. But for all the reasons you have in mind, the primary reason would be – the potential increase in your retail business’ sales.
And yes, that is the exact purpose of why you use social media in the first place, right? Also, social media marketing is one of the powerful strategies you can use to boost up your retail business.
The Influence of Social Media on Retail Business
Social media has a great impact on retail businesses. It is no surprise to many why many online shops or stores have been successful. Social media made it easier and more accessible for sellers to reach their potential customers on its many platforms.
We cannot question the accessibility facet since the customers find it easier to interact with the sellers or business managers of these retail businesses.
Customers’ queries and concerns regarding the products are answered quickly through social media. It is a simple process wherein the client can just send a DM or direct message to the business owner himself.
And after a pleasant conversation through direct messages, you can actually end up with a successful business transaction: no added expenses involved, just a pure communication between the seller and the potential buyer.
For a detailed step-by-step procedure, try the following successful ways to run a retail business on Instagram:
Six Ways to Run a Retail Business on Instagram
1.) Fine-Tune Your Profile from the Word ‘Go’
There is no quick way to success; you need to start from scratch. If you want to run and feature your retail business on your Instagram account, this is the first step that you must take.
Craft your business profile because this is the solid starting point of your business journey on Instagram. And the truth still prevails – you can’t do a lot more without filling out the blank fields in your profile.
- Profile photo: Your profile photo reflects your brand. It is best to use your business logo so that potential clients can quickly grasp and recognize your business brand.
- Account name: Here, you must put your business name. The name you put here must be the same account name you have in other social media applications to avoid confusion.
- Username: This must be your business name as well, but you remember usernames do not have space.
- Website: This is where you put a link to your business page. This is the clickable URL on your Instagram. Some businesses put the link to their latest promotional page.
- Bio: This is where you need a striking statement to capture potential customers. You can put your business slogan here to get the attention of all Instagram users. Put your best shot here.
Remember that creativity is the key to creating a timely and trendy profile for your business. And stick to your branding so that all goes along well in your profile.
You can also convert your profile to an Instagram business profile, especially if you have a physical store where people can go. People can easily access your location once stated in your profile.
Get involved with your community
Always be online and involved in whatever is necessary for your community. Establish relationships and build community.
Make them feel you are an active member of the community. And that your business serves the same purpose – to be beneficial to the community.
By doing this, your business will indeed have a good image in your Instagram community. You could gain more followers through this as well.
Geo-Tag Instagram Photos
If you want your retail business to expand and get an edge among others, you must learn the benefits of geotags and hashtags. A geotag is adding a location tag in your uploaded Instagram photo.
The advantage of geotagging is that it instantly adds your picture to a photo map, which then displays the tagged images’ locations.
A photo map is a visual display of your business brand’s reach, which is very beneficial in promoting your retail business.
We use primarily hashtags for business to be searched easily by Instagram users. For example, if your business is about hair color products, you may add the hashtag: #HairColor, or keywords that are connected with your business.
Publish Goal-Driven Content
Be consistent with everything that you post about your business. You must never forget your goal when you invested in Instagram for your retail business.
What is the reason you invested in this platform? By going back to this question, you must keep in mind that your content must consistently have that sense of purpose.
Some amazing products for you:
Show Off Your Products
Flaunt your products by publishing them at their best angles and content. Be intelligent, witty, and creative. Make your posts catchy and pleasing to the eyes of potential buyers. Highlight the best quality of your products or services that you offer.
Make the most out of Instagram as a Retailer
Study all the updated features of Instagram, especially those focused on the business profiles and accounts. See to it you maximize everything available for your business.
Remember that being knowledgeable about the application itself gives you an edge over others. Always check accounts of influencers as well and learn from their success stories. You can always replicate their humble beginnings in the field of retail business investing in Instagram.
Investing in social media as an effective platform for promoting your retail business is a smart move any business owner can make.
However, you must also be ready for all the possible risks, which is why you need to know all the necessary steps to become successful in running your business.