Introduction to Social Media App
Social media platforms have become an unavoidable thing in people’s lives. Today, people use it not only for personal networking but also as a business tool.
For businesses, social media have become one of the most popular marketing areas. More and more businesses are moving towards social media app development to utilize the opportunities provided by these platforms. For a social media app to be successful, there are some must-have features.
Integrating these features are essential to the acceptance and growth of the app. In this article, we will discuss the top 5 essential features that have to be included in a social media app.
1. Customization of user profiles
The provision to create a customized profile is an essential feature of social media apps. Users like to personalize their profiles with their name, picture, bio, and so on.
It gives them the means to project their personality and show the world their interests. Also, having a profile with a photo and a real name gives an image of authenticity.
So people who come across those profiles see it as a credible one and value the opinions of the profile owners.
2. Network building
Humans thrive on connection. A social media app that does not have a feature to interact or engage with other users will most often be abandoned by its users.
The network that users make in a social media app is what makes them come back to using it. So a feature that allows users to “follow” or “friend” other users is a must-have.
The app can take it to the next level by suggesting new profiles based on a user’s current connections or interests.
3. Relevant newsfeed
The feature that keeps users scrolling through social media apps endlessly is newsfeed. Newsfeed shows users’ content shared by their connections. Users can discover all the other users’ content in a single view.
Newsfeed can also create an engaging experience for users, such as asking relevant polls or providing tips or tutorials on their areas of interest.
The newsfeed is like a get-together space where one catches up with others, so to gain user retention, the newsfeed is essential.
Further visit: Top 7 Android App Development Trend of 2020
How to make users come back to an app when it’s closed? Push notifications are the answer. It’s necessary to integrate push notifications in social media apps and send updates regularly when a new event happens.
Events can be a new follower, like, comment, message, or even update about new posts from users’ bookmarked profiles. Push notifications increase curiosity in users and prompt them to open the app.
5. Privacy and security
Users share a lot of personal information on social media apps. Therefore, they need to be ensured that the app keeps its information secure.
If there happens to be any breach in the personal information of users, it can adversely affect the credibility of the app.
So apps should adopt advanced levels of privacy and security to gain the users’ trust and project a reliable appearance.
Social media can significantly help to improve your business. If you are thinking of creating a successful mobile app, these are the top 5 features you should include.
These features will make your app engaging and captivating and will urge users to spend more time using it. And the more engagement you get, the more loyal audience you build.
Creating a social media app for your business is a sure shot way to gain popularity and increase the revenue of your business.