Introduction to Startup Digital Business
Despite the global economic uncertainty, eCommerce continues to grow at a fast rate all around the globe.
In fact, according to 99Firms, by 2024, 95% of all purchases will be conducted via eCommerce.
The digital market is not only thriving but set to break all bounds of conventional shopping dynamics.
With the massive growth ahead, it is only logical that everyone wants to grab a piece of this pie by starting a digital business.
Needless to say, starting an online business is no piece of cake.
From choosing a product to sell, focusing on website design and development, going through various procedures to growing your online presence and validating your brand, there is a lot to consider.
And once you go through all of that, the results still don’t yield any quicker.
But fret not!
In this article, we mention all the tips and tricks to bag in greater profits, please your customer base, and make it big in the world of digital business. Let’s begin!
1. Find A Niche That You Can Win
What good is a business idea that is not plausible?
To ensure your business is a booming success, you need more than just a whopping idea and an investment to carry it through. While both these elements have their own importance, they are nothing without a viable business market niche.
Answer these questions. Does your product or offering fulfill an unmet need or demand? Who will buy your product, and why will they buy it? Who resonates with your product and offerings the most? Once you address these critical questions, you will inevitably land on the niche you want to target.
When you analyze your target market and assess their needs, dig as deep as you possibly can.
Besides answering who your target audience is, get into their likes and dislikes, their tastes and preferences, and tailor your offerings and website design accordingly.
It is better to remain niche-specific instead of trying to sell everything in expectation of massive profits. Many digital businesses sell hundreds of diverse products with no focus. This often leads to brands lost amongst the crowd with no real recognition. You don’t want to end up like that!
2. Polish Your Brand’s Identity
Brand consistency is key and a strong selling point for any business. It elevates the brand’s identity and sets a positive image in the minds of the consumers.
Your brand’s identity, in simple terms, is the visible element that represents your business. This includes the logo design, website design, color schemes, etc., that identify and separate your brand from others.
A brand that loses consistency in all its visual elements is prone to losing its loyal customer base.
Moreover, it also confuses and dismays potential customers when you plaster erratic content over all mediums. This is why you need to polish your brand identity, discard everything useless, and put together organized the material to balance the equation.
To refine your brand’s identity, perform a website audit. Navigate through your site and thoroughly analyze all your web pages, messages, and procedures to improve your brand’s personality and identity.
Some areas that may need possible updating include the home page, company logos and graphics, website design and web responsiveness, contact and about us page, brand positioning and brand proposition, and the products and services offered.
Making tiny tweaks and changes can go a long way when improving the website design and elements. You create a better impression when your brand identity impeccably aligns with the overall representation of your online store.
Don’t have the skillset to design a website on your own? Opt for a decent web development company in the USA that can do your work for you.
3. Thoroughly Analyze Your Competition
Find a competitor whose brand you like the most.
Find out what works for them, what are their weak points, and what their strengths are. Improve upon the weaknesses, and excerpt the strengths. This will help you immensely when defining your branding and positioning in the market.
To effectively analyze your competition, make use of numerous marketing tools available. These tools will help you gather information concerning the target audience of your competition and the values they share.
By evaluating their website design, sales strategies, products, and everything else visibly present on their website, you can garner inspiration about alternative ideas to help you outrank them.
It is important to note that you can also assess multiple brands outside your competitive territory. To gain better insights into how successful digital businesses work, you need to expand your horizons.
By analyzing other brands, you can also find a mentor to guide you through the journey. For instance, if you want your store to be customer-centric, you can model your store after TripAdvisor. If you want to create a massive marketplace with all the goods in the world, you can model after Amazon.
The point is, you can see what works for them and implement that in your business in your own way. You certainly don’t have to copy their niches or style to succeed. You just need to find the patterns you love about a particular online store and apply them to your own.
4. Make Shopping Online Easier
When running an online store, it is imperative to make it as convenient as possible. When crafting your web design, strategize it according to the age, likes, and expectations of your target audience.
Making the shopping experience as easy as possible will only benefit your own business. If you add too much to your website design or make it too complex, the visitors will get confused and escape your brand within a matter of seconds.
To make your customer’s shopping experience a happy experience, analyze and improve upon the following:
- Make your website easy-to-navigate and understand
- Add product reviews and customer feedback to validate your offerings
- Use accurate images and copy to represent your products
- Offer trusted payment gateways to ensure seamless conversions
- Make sure your website loads quickly and swiftly
- Remove or identify out-of-stock items
- Offer refunds, returns, and shipping options
These are some common website design elements that need to be added within your e-store. Your website is the hub of all your activities. Make sure you stand true to who you are as a business while making it as user-oriented as possible.
5. Create A Visual Appeal
Human beings are visual creatures. The cherry on top, we live in an age where visual content dominates the market. Articles with images get more views, and websites with videos get more clicks.
According to Forbes, 91% of consumers prefer interactive and visual content over traditional and static media. Implying that consumers are more likely to connect with businesses when an image shows up in local results. Online shoppers are more likely to make an order on e-stores with a visually appealing design.
Alluring website design and in-demand products are a match made in digital heaven.
But the question arises, are images and videos the only contributing factors of a visually appealing website?
No. There’s so much more out there!
Using the color theme of your brand appropriately, adding subtle yet creative backgrounds, styling the website design by adding images, scaling and sizing fonts and images, and using different button styles. All adds up to the beauty of your website design.
Furthermore, less and organized content with the brand logo plastered at the beginning also adds to the recipe of a successful and visually appealing website.
6. Validate Your Products & Offerings
You may think you have a unique, paradisiacal idea that will take over the world by a storm in no time. But that isn’t the case always. It’s good to be visionary and optimistic, but you have to be realistic at the same time.
There are no guarantees your audience will embrace your ideas with open arms.
If people like your product on the first go, good for you! But if they don’t, you’ve wasted time, effort, and money.
To avoid this fate, validate your products, validate your brand.
People these days rely heavily on the internet to make purchase decisions. Use that to your advantage. Jazz up your website design, utilize social media to market your products, and lift your website through SEO strategies.
Garnering as much feedback from your consumers as possible is crucial.
It helps not only gauging the true potential of your product but also acts as a testimonial source to validify your offerings. This is where social media comes in. Any platform of your choosing, be it Facebook, Twitter, or Instagram, can help you collect candid reviews from your genuine consumers.
Moreover, a strong social media presence can also help boost your brand and reach a broader customer base. As long as you have your hands on multiple platforms, you will continue to grow and prosper.
7. Focus on Customer Support& Experience
The customer is king.
While many marketers and entrepreneurs may disagree, we believe no one is as important as a customer. Thereby, we urge you to focus on delivering the highest levels of customer satisfaction you possibly can.
By fostering positive relationships with consumers, you ensure customer loyalty, customer retention, and guaranteed conversions.
Optimizing your website design to be user-friendly and visually appealing can give your customers a good trip into your digital presence. But you need to do more than just that to earn their trust and loyalty.
You can send them customized emails (with permission, of course) to ask them for reviews, opinions, suggestions, and requests.
You can also send in VIP discount codes and deals to make them feel special and valued. Not everyone will reply, but you will get your message across.
Find different ways to serve your customers better. Especially when you are running a digital store, make it as convenient and fitting for them as possible.
By staying connected with your consumers, you can show them that they are appreciated. While we understand that you cannot be there for your customer 24/7, but there are ways to still stay in touch.
By automating your processes, you not only save time on your end but also provide efficient and accurate services to your clientele.
Further visit: 11 Unnecessary Startup Expenses That You Should Avoid
Introducing live chat features through chatbots can also help you provide fast and efficient customer experience at all times.
You can also offer genuine customer reviews & testimony, collaborate with other brands and influencers, provide multiple payment options and generous return and refund policy, and flexible shipping options to build trust and ensure satisfaction.
The bottom line is, treat your customers right, and they’ll keep coming back. Continually brainstorm ideas about what you can do better for your customers to make them happy while strengthening your relationship with them.
8. Go All in With Digital Marketing
The internet has entered this world as a savior for many small and medium enterprises. In the olden times, big brands held power to wipe out local businesses without hesitation.
But now, digital marketing has leveled the fields, giving everyone an equal opportunity to fight and win their battles.
Digital marketing can help you build your brand across a broad spectrum of channels and platforms while targeting precisely the right audience. It offers multiple mediums such as email marketing, social media marketing, SEO, SEM, affiliate marketing, and a bunch of other options.
Here’s how you ‘go all in with digital marketing.’ Start by actively posting on social media platforms on a daily basis. By staying as active as possible, you keep regulating in the mind of the consumers, build a strong social media presence, and validate your brand, as we discussed above.
Next, contact magazines, blogs, and influencers to feature your products and offerings. This will help you garner a wider audience base then you can imagine.
You can also create your own unique content in the form of information blogs to help your website rank on search engine results.
Email and SMS marketing is also an effective way to gather leads and promote your products. Regardless of which medium you opt for, an online business demands well-thought marketing plans.
Investment is tricky, and you need to be careful. However, digital marketing has made it ever so easy for businesses to brand products and offerings cost-effectively.
Don’t Throw in The Towels Too Quick!
Entrepreneurship is an ongoing endeavor that never seems to last. It has its benefits, but it demands a life of hard work, energy, and efforts pulled in to make it a success.
However, one simply cannot achieve ‘success’ and stop. How we measure success changes every day as our goals shift. Therefore, success is a three-part process: executing, testing, and measuring.
Devise and implement new strategies and game plans but don’t forget to evaluate their results! After all, what is a success if you don’t get to measure it?
Do you have some actionable tips that we may have missed? Let us know in the comments below!