Introduction why SEO Is Best
You must have gone through tones of listing about SEO, about what steps should be followed, which tools to be used to get the accurate traffic to your website. But HAKUNA MATATA! Here, we will see long-term techniques that are never going to result in you getting a Google penalty.
WELL, THAT’S TRUE!
So, different search engine optimization strategies that are going to work essentially forever.
Research your keywords
Research your top 100 keywords. You can pull more keywords, but I would start with 50 to 100 keywords group them together, you want to take them by theme essentially what the topic is, and group them by topics and subtopics and start planning some of your content.
You must add the top five keywords on your landing page, you can check the volume of keywords on Google Keyword Planner keyword, research for Google ads, and competitor keyword research.
Start by pulling in some of these top keywords for your business. And then what you can do is start creating content around all these different keywords.
So something like landing page examples could be 10 awesome landing page examples, you can learn from you could do landing page Word Press plugins.
Take a keyword and create content that would satisfy the user intent, when someone would search one of these keywords directly into Google your content will automatically pop up in the first place! So take all that into account as you’re creating your content after you do your keyword research.
Create or update keyword-focused content:
If there’s anything that you can get across to you, it’s that consistency with creating content as you do your keyword research and you start to come up with your content strategy. The next step is to consistently create content every day.
BEST WAY to come up with some sort of content calendar. So the most basic look at a Content calendar would essentially be you creating different types of content. You want to create your top keywords.
In this step, you could do something like five landing page designs that you can learn from landing page tutorial for beginners. So you can start coming up with what your content is going to be about date each piece of content and you want to do this throughout the entire year.
So, let’s say you’re starting January first start coming up with a calendar so you can remain consistent because that’s going to be the best way for you to consistently increase your rankings as well.
Something new every single day and keeping everything relevant and up-to-date. If I have a landing page builder that people can no longer use just remove it from the article.
Maybe put a new one in there that people can use if there’s a new landing page Word Press plugin. Just go back to each of these articles and make sure you’re keeping them relevant over TIME IS THE TIP is to be consistent as you’re creating content because if you create five Posts this month and then you go three months without creating anything.
You’re going to start losing rankings and I can tell you that’s exactly what’s going to happen. And on the flip side, if you stay consistent, you’re going to gain rankings you’re going to get in search engine traffic.
Creating comprehensive content :
Create use of this one topic and create a comprehensive guide page. And then create new pages for each individual subtopic. So if we come back a few steps. And we look at this example and step one what you would want.
How to do is create a hugely comprehensive guide to landing pages and then create each individual page of content here and Link all these pages together.
So you have this comprehensive guide maybe rather than doing a ton of landing page examples in your comprehensive guide, you do one or two examples and say if you want to see more examples check out the 10 landing page examples we have
Create supporting visual content like videos :
Giving content through videos make it more interesting or adding infographics. So if people need to see screenshots of how to do certain things or if I can create an infographic to give them just a quick overview of exactly what I’m creating content about for a quick example.
Create something which people can easily learn, especially if they’re not familiar with using Google search console. It’s helpful to have a visual there. So, make sure you’re creating this supporting visual content if it makes sense for your business videos.
It’s really difficult as a business to create blog post videos images infographic. So if you have to outsource some of these things that might be something you want to do, but when you’re getting started I would say focus on just one or two things.
So maybe you just want to do blog posts. Make sure you have images there as well or if you’re doing videos make sure that you’re doing blog posts along with your videos.
Maybe you just want to focus on a couple of things at first and then start to enhance your content with infographics with more images and screenshots.
Some people prefer videos some people prefer to read so you want to make sure that you’re creating content for every single type of learner. So that’s going to be the number four SEO technique.
Website architecture, internal links, and content hub :
Your website architecture, your internal links, and creating these content hubs are really vital for the success of your website. Starting with content hubs, create your content hub, have a large comprehensive overview, and then all of these list out all the different subtopics. Basically, you have separate articles for each individual subtopic.
Even using the landing pages example earlier and the keyword research example earlier, those would be examples of content hubs. If you have one of these large comprehensive guide pages, and then you also have sub-topics as well that Take off from that content Hub that you created internal links. So that’s the same exact thing.
LINKING IS MOST IMPORTANT PART to all the different relevant pages on your website. It not only helps Google index and crawls your website, but it also helps people who are visiting your website to see some of these supporting Pages if they want to continue to enhance their knowledge more and more about the topics that you’re creating content about now website architecture.
You want to make sure you’re staying is organized as possible as you’re creating more and more pages of content and just pages on your website.
Say, you want to make sure you’re creating categories here just a simple example if I have a shop page, and let’s say I have a Furniture section in there. Some of the different pages below furniture or be accent bedroom and living room and then within each of those you’re going to have even more categories or subcategories pages that would go back to the previous subcategory. So accent Furniture, you can see accent chairs tables benches bookshelves bedroom furniture bed frames dressers headboards.
Each of these you want to make sure that your website Picture is as organized as possible because then as Google is ranking your website, they’re going to be able to say okay.
This website is very organized. If someone comes to this website, they’re looking for bedroom furniture. They’re going to be able to find exactly what they’re looking for because the website is easy to use for the user while this seems really straightforward.
Improve top pages
It’s to improve your top pages and optimized for your top search queries in Google search console, you want to make sure you verify your website with Google search console.
And once you have your website verified, you’re going to be able to see you’re the performance of your website in the Google search engine.
So right now we’re looking at beachfront to core.com. one of the best things to do is just come in here and when you’re in the performance report look at any set of dates, and I look at clicks and Impressions and I’ll scroll down and looking at Pages first here.
Rank the by Impressions and I’ll look at what my top pages are by Impressions. You can look by clicks as well. And then as I scroll down here I try to find areas where the clicks aren’t matching up with the number of Impressions.
Getting so you can incorporate average CTR in here and look for these low average CTR Pages. You can use some different filters. As you create filters here, you can create filters down here to look for pages that have a certain amount of Impressions and a low click-through rate.
So gently what I’ll do is I’ll just look down the list and I can quickly pick out. Okay, this page right here low click-through rate compared to these other pages keep coming down this page right here. You right keep coming down and I just try to find some of these low click-through rate pages.
So here’s a few more. So if I see something here with 934 clicks and fewer Impressions than some of these Pages up here at the top then that means that there are some areas of opportunity for me here where maybe I need to improve my title tag.
So as you start creating more and more of this content, you can always find opportunities for optimization here looking at pages and then looking at Queries here again.
So if I scroll down here nautical lamps over five thousand Impressions and only six clicks over the last three months. So this is a search query that I could definitely start to optimize a little bit better.
Or so that I can increase this click generate and hopefully over time just continue to drive more and more impressions as well because that’s how you’re going to drive more search engine traffic back to your website.
So number 6, make sure you’re using the Google search console so you can improve those top pages and optimized for all those Search terms that you’re already ranking for.
Creating backlinks :
last but not least is to increase backlinks to your website and use external links to other websites as well. So backlinks are a really important Google ranking factors and the best backlinks you can get our people who are writing their own pages of content and Link back to your page naturally.
So if someone’s writing about competitive analysis and they find my article helpful, they can link to this page and that’s going to be a great backlink for me. So the best types of backlinks are ones that are completely natural once you’re not paying for
Find ones where people are choosing to put your link in their content. Now, there are other ways to get backlinks a couple of ideas. You can do guest blogging.
So if you blog on other websites, you can link back to your website. I would say it’s not the best long-term strategy. It could be a good strategy, but you might be better off just creating a lot of content on your own website.
You can go to zebravo SEO agency for the best SEO techniques and services.