Introduction to UI-UX for Business website
Perfecting the UX and UI of a website or a product has become a critical design need because it directly affects how a website looks and feels.
It affects how a user interacts with your website, and as such, plays a significant role in helping you achieve your website’s conversion goals.
Any reputed website design company follows a four-step UI/UX design process for designing a business website. We have mentioned them below:
- User Research
In this article, we will discuss all four steps in detail. Let’s begin!
Step 1: Conduct User Research
Conducting user research is the first step involved in designing the perfect UI/UX of a business website. It is fundamental to the UX design process and needs to be executed at all costs. User research tells the designer who the target users are, what they’re like, their behavior, goals, motivations, and needs.
Its importance lies in helping the designers cater to the users most effectively as he/she now relies on actual data, instead of shooting in the dark and making assumptions about what the perfect UX design of the business website should be.
If you’re a UX designer, you can collect this much-needed information through online surveys, questionnaires, and in-depth one-to-one interviews.
After you collect enough information, you can use this data effectively to design the perfect UI/UX of a business website, including an eCommerce solutions website.
Step 2: Design Frameworks & Prototypes
If you have completed step 1, congratulations! You have successfully overcome the critical part. All you have to do now is what you do best: design!
In this step, your job here is to create wireframes and prototypes that visually represent the layout of the perfect business website that you have envisioned.
The wireframes you design will focus on the placement of content, images, buttons, and interactive elements on the webpage. They help you illustrate what your website might look like according to the user research you’ve already conducted. Moreover, they enable you to identify and perfect user navigation through the page and between pages on the website.
Similarly, the prototype that you create helps you check the functionality and usability of your website. As such, it helps you identify any gaps in your UX design and repair any inconsistency or errors before you spend money to develop a business website for your client.
Further visit: 7 Basic Steps to Become a UI-UX Designer
Step 3: User Testing
Now that you have tested the feasibility of your UX design in step 2, it is high time to get your hands in the mud and get ready for some good old fashioned user testing. The goal of user testing is to optimize your original product or site design further.
Your ultimate goal is UX perfection, and user testing helps you achieve it.
Research shows that user testing with at least 5 users reveals 85% of usability problems. The larger your sample size, the more problems you will be able to uncover.
This means that you will save a lot of time and money in the future as you’d end up with an impeccable business website UX design that is tried, tested, and perfected. This means minimal to zero future changes to your website – which will save you a lifetime of headaches!
Step 4: Implementation of the UX Design
Now that you have undergone all three steps in the UX design process, it is high time to implement and pass everything on to the development team who will execute your designs.
At this final step of your UI/UX design process, your goal is to strike the perfect balance and collaborate effectively with the development team, take their feedback, communicate issues that may arise, and address them before you launch the website.