Introduction to User-Generated Content
Meta Description: Showcasing user-generated content on the website is a trendy technique to market products & services online, engage customers, and build trust among them.
In today’s time, even when a small gadget is advertised using high-technology trends and famous influencers, people have started depending on customer’s recommendations for their purchase decisions.
These customer recommendations are considered the most trusted word-of-mouth marketing for any brand and are capable of attracting millions of customers and influencing their purchase decisions.
Termed as the most authentic content online, this User Generated Content adds to the credibility of the branded products and makes your marketing campaigns look more reliable and appealing.
This blog will help you know about the benefits of user-generated content and the ways to leverage it for your marketing campaigns, but before making headway lets us first understand what user-generated content is.
What Is User-Generated Content?
As the term suggests, it is the content generated by the users of the brand, about the brand and its products, i.e. content by the user, for the user.
It includes reviews, testimonials, feedback, ratings, visuals, blogs, tagged posts, mentions, and much more.
It displays the experience of the users/customers with the brand and showcases the incorporation of the product in their lifestyle. It is authentic and helps the brands increase customer allegiance.
User-generated content has become the most effective marketing tool to capture the attraction of potential customers as it displays the trusted reviews of genuine customers to land new customers.
Benefits Of User-Generated Content
1. UGC builds trust
As it is created by the users of the brand, user-generated content acts as the social proof for the quality of the brand.
It displays branded products and their quality in the most genuine way. UGC is the most trusted content, advocates for the brand in the marketing system.
2. UGC humanizes the brand
UGC gives the brand a unique identity and a voice in the market sphere. By displaying the images of the customers along with the branded products, brands can humanize their products and deliver the best experiences of the customers with their products.
3. UGC increases the authenticity of the brand
UGC is the content generated by the genuine users of the brand which provides real and trusted reviews and feedback about the products and the services of the brand.
For this reason, it authenticates the brands advertising and attracts more customers towards the brand.
4. UGC accelerates the sales of the brand
By adding credibility to the brands, and making the branded products look more reliable to the customers, user-generated content builds and increases customer’s trust towards the brand, these genuine recommendations attract more and more customers and hence increases the conversion rates and sales of the brand.
Ways To Use UGC In The Marketing Campaigns
1. Embed Social Media Widget On Website
To make the website look more attractive and appealing, you can display UGC on the website by embedding Social media feed widgets on it.
Using social media aggregator tools, you can display your social media feed in the form of a widget, or wall on the website.
With the UGC on the website, brands can make their website look more authentic and trustworthy. This thus can enhance the marketing campaigns of the brand.
2. Display Social Media Wall During Events
Events are the major source of marketing for the brands and can hype the marketing campaigns of the brand.
By displaying UGC during the events, brands can attract more customers towards their products and can influence them to invest in the brand.
Also, by using dedicated hashtags, brands can collect and curate UGC from social media and can display a live social media feed wall to the attendees of the event.
This way brands can increase audience engagement and can intensify their marketing campaigns.
3. Digital Signage Display
Displaying UGC on the screens located inside the store, hotel lobby, restaurants, salons, etc. showcases the social proof of the brands and their products & services.
This indoor display plays an important role especially at the point of conversions as it influences the purchase decision of the customers and triggers them to enhance their trust towards the brand.
Further visit: 10 Best Content Writing Courses in Bangalore
4. Email Marketing Campaigns
One of the most effective ways of marketing, email marketing has a specific role to play in marketing campaigns.
Emails are the most professional way of marketing that can increase the number of clicks and website visitors for the brand enormously.
By incorporating UGC in this email marketing, brands can make their advertisement look more authentic and reliable and can build a trustworthy relationship with existing and new customers.
5. Shoppable Feed
Providing your customer the most comfortable and exciting way to shop is the need of every marketer in today’s scenario.
This is done by adding shoppable tags to the social media feed which displays product description, price, etc to the customers in just one click.
By using UGC in this shoppable feed, brands can advertise their products in the most exquisite and legit way.
This UGC has the power to grab the attention of maximum customers and shape their purchase decision of customers.
Using many visual commerce platforms, brands can collect UGC from various sources and can create their customized shoppable feed.
User-Generated Content is the new rising and trending marketing tool, that advocates for your brand and is the internet’s word-of-mouth recommendations for landing new customers.
It, therefore, can help the brands boost their marketing campaigns and sales smoothly and swiftly.