Introduction to Ways to Generate Leads for Business
Running a business is hard but finding new leads that continuously drive growth and revenue for your business is even harder. Today we are going to look at 3 fairly straightforward ways of getting new business leads.
Using these simple methods effectively each month can really help you to achieve the sales and revenue targets set out in your business plan.
And remember, there are many other lead generation channels.
According to HubSpot, 94% of all web traffic is driven from organic search, which means there’s plenty of opportunity for driving traffic to targeted landing pages to generate new business leads and, of course, revenue.
This can be achieved by creating landing pages for each of your products or services, based on targeted keyword research, including plenty of compelling, actionable content and call-to-actions to generate the leads.
Rank your new pages at the top of Google’s search results to maximize traffic and lead generation potential. And make sure you stick to an entirely white hat SEO strategy to achieve this to avoid penalties and ensure longevity.
Helpful resources to help with SEO lead generation:
It’s important to remember that SEO takes time to achieve results, so if you want to generate leads a bit faster then PPC is always an option. Google Adwords is the best option for Pay Per Click or Facebook Ads.
If you can’t do SEO yourself or don’t have time to learn, hire an agency.
Another great way to generate new b2b leads for your business is by identifying potential businesses who are a good fit for your product or service, and then reaching out to them via email to introduce yourself.
This type of outbound marketing can be extremely effective if done correctly, taking the time to ensure that clean data and email lists are used.
Every cold email should be constructed in a way that captures the attention of the recipient enough to provoke them to open it, and this is done by using a short and thought-provoking subject including personalization such as name.
An email should always end with a question. For example, if you’re selling SEO services, you could end with something along the lines of;
“Can I run you through a free audit I put together for your website?”
According to Propeller CRM, sending follow-up emails can triple your reply rate. That means you should be setting up sequences to go out every few days. This keeps your business and message fresh in their minds, and hopefully eventually makes them respond to you. That’s a warm lead.
Helpful resources to help with email marketing:
When running cold email campaigns, it’s important to ensure that you cleanse email lists when sending out many at a time otherwise you run the risk of having your account blacklisted. That’s the result of too many email bounces.
You can use a tool like Fresh Lead Finder to find a lot of potential business leads at once, or you can use Hunter to manually find emails.
Further visit: 7 Amazing Low-Cost Business Ideas For 2020
Business Communities & Groups
This is a hugely underrated and underutilized way of finding new leads.
There are hundreds, if not thousands, of small pieces of the internet where business owners go to talk to like-minded people. To ask for advice, discuss business ideas, and find solutions to their problems.
One of the best is Quora. It’s like Yahoo Answers, but better.
Neil Patel wrote a fantastic post about finding leads on Quora that I would highly recommend reading. He did it himself with massive results and shows you exactly how you can go about doing it, too. It’s really good.
Facebook Groups are another good one. All you need to do is head over to Facebook, search for and join groups, and participate. It’s that easy.
Set aside a bit of time every day to provide value on all of the platforms you decide to utilise. It might seem like you’re wasting your time at first, but you’re not. It’ll pay off eventually. If you through enough mud, some will stick, right?
Here are some of the best communities to utilize:
Remember, these are just 3 of the simple ways that you can generate new leads for your business. There are many, many more. But you should try one thing at a time to maximize results, and give each enough time to work.
Have any ideas of your own? Drop them in the comments below.