6 Basic Web Design Principles Everyone Should Know

Introduction to Web Design Principles

If you have newly set up a business, the first thing you need to do is to get a website developed. While you can easily find tutorials on designing and developing a website on your own, it is recommended to consult a web design company in New York.

The reason for this recommendation is that the element of professionalism and touch of finesse an experienced web designer will add; it will be tough for a layman to manage.

Having said that, it is still recommended to be aware of top web design principles whether or not you are going to design the website yourself. This will give you more control and authority over proceedings and you will also be able to give your inputs.


Each part and page of the web design should have a consistent tone. Colors should complement each other while the design should be in harmony with the overall theme.

Also, both these elements i.e. the color and design should be in line with the products and/or services. For example, if your website offers healthcare goods, don’t settle for funky or vibrant colors. Surely, they grab the attention but do not exactly represent your brand.

Quality Content

No website is complete without content. And no website can succeed if it doesn’t have quality content. It has become a vital factor for the success of any website in terms of SERPs.

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So, getting the right colors and the perfect theme won’t help if you don’t have quality content on your website. It includes images, video, and text. Each one of them holds equal importance.

Images should be in perfect symmetry. They shouldn’t disturb the flow of the page. Also, if you are using images from Google or any other search, be courteous enough to give credit to the original poster.

Similarly, video content should be engaging and captivating enough to hold the attention of the viewer. There should be no filler content. It should be relevant to your products and/or services.

Written content should be backed by authentic sources. Ensure that you are posting SEO rich content. This implies that the content should have keywords in it in the right places.

You can also get a combination of text and images i.e. infographics for providing users with valuable information in a more captivating way.

Whether it is written, image, or video content, do not make any compromise on the quality. Poor quality or copied content can single-handedly kill the impact of your website.

Responsive Web Design

With most internet users shifting to mobile devices, it makes complete sense to have a responsive web design. Such a design allows users to navigate a website seamlessly on any device be it a laptop, smartphone, or tablet. This, in today’s time and age, has become a necessity as most of the traffic is generated from handheld devices.

Faster Load Time

It goes without saying that you are not the only seller who is offering a particular product or service. There is a huge competition in the market.

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Therefore, you can’t give any reason for your target audience to explore other options. So, if your website is taking a long time to load, the user won’t take a second to move to competitors.

As they have plenty of options at their disposal, you need to ensure that your website loads instantly so that no traffic is lost i.e. the bounce rate is low.

Another thing you need to know here is that having a fast load time is important for improvement in Google ranking as well.

Further visit: How to Set Customized Text Field Width for Web Pages Designed in ADF

Don’t Use Pop-Ups Repeatedly

It’s understood that you want your website visitors to sign up with you for a newsletter but repeatedly asking them to do so will push them away.

A pop-up asking them to register may not hurt much, but if it appears every time the user clicks on something or opens another page can annoy them. Consequently, they may abandon the website resulting in an increased bounce rate.

Auto-play with Sounds

If your website has the auto-play feature and the video plays with sound, it can land your potential customer into trouble. For example, if they are in the office. So, if you believe you can’t do without an auto-play feature, ensure it plays without sound.

All in all, the list of best web design principles doesn’t end here. There’s a lot more to consider when getting a website design. Thus, the right thing to do is to trust a professional company such as Map-It Inc. and let experienced developers and designers handle your website.

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