What is communication?

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    What is communication?Identify basic elements of communication with the help of a management model.

     

    Communication refers to any process used to get a message across,from one individual or group to another. On another view could be Communication is a process by which we exchange and create a flow of information.(Information is meaningful data) by which we create a shared understanding about a topic.An Effective communication happens  only when the receiver understood the message sent to him.

     
    The basic elements of management model are as follows:-
    As per Albert Mehrabian the management model consists of..

     

    • words
    • tone of voice
    • body language

    And the accountability for such message are

    • Words 7%( 7% of message pertaining to feelings and attitudes is in the words that are spoken.)
    • Tone of voice accounts for 38%(38% of message pertaining to feelings and attitudes is paralinguistic (the way that the words are said).)
    • Body language accounts for 55% of the messages.(55% of message pertaining to feelings and attitudes is in facial expression.)
    So body language matters most in management model of communication.

    Hence the rule is defined as “7%-38%-55%” rule it is often called as Mehrabian formula.

    7% of meaning in the words that are spoken.
    38% of meaning is paralinguistic (the way that the words are said).
    55% of meaning is in facial expression.
    Total Liking = 7% Verbal Liking + 38% Vocal Liking + 55% Facial Liking

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