Introduction to Why is SEO Important in Digital Marketing
SEO stands for “search engine optimization”. This is about increasing both the quality and quantity of website traffic and brand awareness through unpaid search engine results (also known as “organic”).
SEO helps small business owners build fast, robust, and easy-to-use websites that rank higher on search engines.
This, in turn, helps attract more qualified leads to their websites and ultimately increases conversion rates.
SEO also helps increase brand awareness of your business, as search engine users are more likely to trust a website that is on the first page of Search Engine Results Pages (SERPs) than brands that don’t.
If you are a small business owner, consider using SEO to build a strong web presence and bypass your competition to attract new customers to your business and take it to the next level.
Why SEO is important
- More than 70% of B2B researchers start their purchasing process with a generic search.
- 89% of shoppers research online before making major purchases.
- 93% of online experiences start with a search engine.
How do you do SEO?
SEO is a combination of many skills, but we can place them into three silos:
- On-page SEO
- Off-page SEO
Of the three, off-page SEO is the most difficult to find because it combines great content and interpersonal skills. Both of these can be very difficult for most people.
Digitalizer offers digital marketing services such as SEO, SEM, Social Media Marketing, Website Designing, UI / UX Development, Content Writing, email marketing, and graphic design.
On-page SEO factors are the things that appear on your website. These are the things that you have complete control over.
This means that you can work on improving these factors over time by following SEO best practices.
It goes beyond your content marketing and encompasses the deeper layers of your website’s HTML code.
The following elements are looked at when doing on-page SEO:
- Title Tag
- Meta Description
- Image Alt Text
- Internal Linking
- Duplicate Content
- Page Speed
- Conversion Rate Optimisation
Off-page optimization is all about building quality backlinks and promoting websites. The ranking of your business on a search engine is heavily influenced by the links it contains.
Therefore, when creating a link, it is very important that a link is created with a reliable and known website.
This is especially important because article directories, paid links, etc. all have a negative impact on a search engine.
The following elements are looked at when doing off-page SEO:
- Social Media Marketing
- Guest Blogging
- Linked and unlinked brand mentions
- Influencer Marketing
Further visit: 8 Common Mistakes In Technical SEO: A Complete Guide
Content boosts SEO
Search engines are almost always a point of contact when someone has a question or concern. This means that by optimizing your content for display in relevant searches, you can generate new leads for your website. However, to advance your search engine optimization (SEO) strategy, you need solid content.
SEO is all about the placement of keywords, backlinks, and website visitors. You can use your content to create web pages that feed into each of these components.
Without content, you have nowhere to place your keywords, no pages for your visitors to read, and no information to link to other websites.
However, if you create quality content that your target audience will love to interact with, you won’t have a hard time ranking high on the search engine results list.
The main advantages of SEO are:
- Very focused – Visitors are looking for specific products or services and therefore often have a high purchase intention because they are qualified visitors.
- Potentially inexpensive visitors – There is no media charge for ad viewing or click through. The costs come exclusively from the optimization process in which agencies are paid to improve positions in search results.
- Dynamic – Search engine bots crawl the homepage of popular websites on a daily basis, so new content from a website’s most popular pages is absorbed relatively quickly (less for deep links).
In summary, it has never been easier to get traffic while building a brand image. Search engine optimization helps you the best in this regard.
When you hire a reputable company like Digitalizer – A Digital Marketing Company in Pune with experts in the relevant field – their website will rank considerably through link building, page optimization, and web analytics. This increases sales by one hundred percent without you having to lift your fingers.